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2001 Jeep(R) Events Provide Peak Ownership Experience

15 January 2001

2001 Jeep(R) Events Provide Peak Ownership Experience
    AUBURN HILLS, Mich., Jan. 12 Living up to its "go-
anywhere, do-anything" motto, the Jeep(R) brand has announced dates and
locations for its innovative customer relationship marketing programs, Camp
Jeep and Jeep Jamboree.
    These exclusive Jeep owner events provide the opportunity to experience
four-wheel-drive capability and explore the great outdoors in a safe and
environmentally friendly way.
    "We provide owners with a setting that is off the beaten path, where they
can practice safe off-road driving, and meet other Jeep enthusiasts," said Tom
Marinelli, Vice President, Chrysler/Jeep Division Global Brand Center,
DaimlerChrysler Corporation.  "We've found that the result is an unforgettable
driving -- and life -- experience.  We call it a 'peak' experience for our

    Camp Jeep
    The ultimate summer camp experience, Camp Jeep offers owners three days of
driving and outdoor activities.  Since its inception in 1995, more than 28,000
people from 48 states and several countries have made Camp Jeep their summer
vacation destination.  Now in its seventh year, Camp Jeep returns to the Oak
Ridge Estate, among Virginia's Blue Ridge Mountains near Charlottesville,
July 26-28, 2000.
    Camp Jeep participants are treated to an endless list of activities
ranging from cooking classes and tubing, to paint ball and rock climbing.
Attendees also can learn more about the capabilities of their vehicles through
the popular Jeep 101 off-road driving course, which teaches owners basic off-
road driving skills and safety.  Participants are paired with an experienced
guide as they negotiate steep downhill grades and encounter large rocks, log-
crossings, sand and other off-road obstacles.  Owners can then apply skills
learned on a variety of scenic guided off-road trails, which are restored to
their natural beauty following the event.
    "We want to give our owners the opportunity to experience things they
might not have tried otherwise," said Lou Bitonti, Senior Manager, Jeep Global
Direct Marketing.  "At Camp Jeep, our owners can try many outdoor activities
in one weekend, while meeting others who share their enthusiasm for off-road
driving and the great outdoors.  We want Camp Jeep participants to leave
feeling like they've expanded their horizons and experienced the adventurous
spirit of the Jeep brand."
    Designed with the true outdoor enthusiast in mind, Camp Jeep features
outdoor and educational activities, including mountain biking, kayaking, fly-
casting clinics, archery, outdoor wilderness survival clinics, a 50-foot
Adventure Tower, outdoor concerts and a variety of children's activities.
Engineering roundtable discussions provide owners the chance to meet with Jeep
engineers to have questions answered and share ideas and viewpoints.
    Last year, more than 8,000 Jeep enthusiasts traveled from around the
country to the sold-out event.  Interested owners are encouraged to register
early for Camp Jeep 2001.  Registration is $295 per Jeep vehicle (there is no
per person charge) and includes participation in all Camp Jeep activities,
exhibits and the Saturday evening concert.  For more information about Camp
Jeep 2001, visit .

    Jeep Jamboree
    Since the early 1950s, Jeep owners and their families have participated in
weekend four-wheel drive adventures called Jeep Jamborees.  From the Maine
Mountains to the famed Rubicon Trail, almost 7,000 owners participate in the
more than 30 Jamborees held each year.  These family-oriented two-day events
are designed to allow Jeep owners the opportunity to hone their skills in off-
highway situations, while learning more respect for the environment.  This
year there are also eight Canadian and several Mexican Jamborees.
    For 2001, there are 33 Jeep Jamboree events including three new trips:
Ghost Towns, Mines & Mustangs in Fallon, Nevada; Paragon Adventure in
Hazleton, Pennsylvania; and Appalachian April in Murphy, North Carolina.
    "Jeep Jamborees are weekend adventures designed exclusively for Jeep
owners and their families who wish to visit seldom-seen, hard-to-reach places
that only their Jeep vehicles can reach," said Marinelli.  "Our trail
instructors help our owners learn how to negotiate trails and more
importantly, to do so in a safe and environmentally friendly way.  Since the
first Jeep Jamboree nearly 50 years ago on the Rubicon Trail, the event has
always emphasized safety and harmony in nature."
    Jeep Jamborees have a trail rating of one -- the least difficult, to 10 --
the most difficult.  Levels of difficulty vary depending on trail conditions,
but beginners and experts are welcome to participate.  These are not
competitive events -- they are family oriented outings with fun for everyone.
    Each Jeep Jamboree is limited to approximately 100 Jeep vehicles.  Cost to
participate is $225 per adult, $100 for children seven to 14, $75 for children
three to six, no charge for children two and under.  Some Jamborees have
slightly higher registration fees due to additional program elements and park
fees.  All registration fees include meals.

                         2001 Jeep Jamboree Schedule

    Includes dates, event name and location:
    March 2-4, Y.O. Ranch, Mountain Home, Texas
    April 6-8, Appalachian April, Murphy, N.C.
    April 20-22, Pine Barrens, Absecon, N.J.
    April 27-29, Cajun, St. Francisville, La.
    April 27-29, Presidents, Harrisonburg, Va.
    May 4-6, Palo Duro, Amarillo, Texas
    May 18-20, Big Bear, Big Bear Lake, Calif.
    May 18-20, Land of Lincoln, Pittsfield, Ill.
    May 25-27, Arch Canyon, San Juan County, Utah
    June 1-3, Canyon de Chelly, Chinle, Ariz.
    June 1-3, Poconos, Mount Pocono, Pa.
    June 8-10, Daniel Boone June, Lexington, Ky.
    June 8-10, Ghost Towns, Mines & Mustangs, Fallon, Nev.
    June 15-17, Penn's Woods, Bradford, Pa.
    June 15-17, Drummond Island # 1, Drummond Island, Mich.
    June 22-24, Drummond Island # 2, Drummond Island, Mich.
    June 22-24, Adirondack June, Martinsburg, N.Y.
    July 13-15, Rubicon Trail, The Rubicon Trail, Calif.
    July 20-22, Paragon Adventure, Hazleton, Pa.
    July 20-22, Red River, Red River, N.M.
    August 3-5, Silver Valley, Wallace/Mullan, Idaho
    August 24-26, Daniel Boone August, Lexington, Ky.
    September 14-16, Adirondack September, Martinsburg, N.Y.
    September 14-16, Ouray, Ouray, Colo.
    September 21-23, Northwoods, Crandon, Wis.
    September 21-23, Black Hills, Deadwood, S.D.
    September 28-30, Catskill Mountains, Sullivan County, N.Y.
    October 5-7, Maine Mountains, Bethel, Maine
    October 5-7, Gateway to the Cumberlands, Williamsburg, Ky.
    October 12-14, Appalachian October, Murphy, N.C.
    October 19-21, Mohawk Trail, Charlemont, Mass.
    October 19-21, French Lick, French Lick, Ind.
    October 26-28, Moab, Moab, Utah