The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

First Chrysler-Branded Prowler to Debut in Blue

12 January 2001

First Chrysler-Branded Prowler to Debut in Blue
    AUBURN HILLS, Mich., Jan. 11 Production of the first
Prowler to be sold under the Chrysler brand is set for January 16 at Conner
Avenue Assembly Plant in Detroit.  The 2001 Chrysler Prowler will bow in blue,
and will be on display at the 2001 North American International Auto Show in
Detroit through Sunday, January 21.
    The 2001 "Mulholland Edition" Chrysler Prowler will be painted Prowler
Midnight Blue with a dark blue convertible cloth top.  A light blue pinstripe
will be hand-painted around the upper beltline to give the two-seat roadster
even more of a hand-crafted, customized touch.  The "Mulholland Edition"
Prowler is named after Mulholland Drive in Los Angeles, the scene of countless
classic movies and home to many exotic cars.
    "While we said the Plymouth brand will be discontinued after the 2001
model year, Prowler continues life as a Chrysler," said Tom Marinelli, Vice
President - Chrysler/Jeep(R) Division Global Brand Center.  "The addition of
Prowler to the Chrysler brand further expands the breadth and depth of the
brand, giving us an affordable, yet exotic sports car."
    The manufacturer's suggested retail price (MSRP) for the Mulholland
Edition Prowler is $46,000.  In addition, matching Prowler Midnight Blue
trailers will also be available through Mopar, the Chrysler Group's original
equipment parts division, at a manufacturer's suggested retail price of
$5,075.  Approximately 20 percent of all Prowlers are purchased with a
matching trailer.
    Through December of 2000, 6,775 Prowlers have been sold in North America.
Of those Prowlers sold, 1,877 were black, 1,403 were red, 1,356 were purple,
999 were yellow, 869 were silver, 105 were black/red two-tone, 104 were
orange, and 62 were silver/black two-tone.
    Visually, Prowler pays tribute to the rolling art of hot rods.  Prowler
also embodies some of the most advanced technology and materials and has the
distinction of being North America's most aluminum-intensive vehicle.  It was
only a few years ago that the idea of mass producing a factory hot rod seemed
too radical of a concept for any major automaker to undertake.  Since then,
however, the Chrysler Group's concept-to-reality roadster has cruised into the
hearts and garages of passionate automotive enthusiasts throughout North
    Prowler first appeared as a concept car at the 1993 North American
International Auto Show in Detroit.  Favorable response prompted the former
Chrysler Corporation to unveil a production version of Prowler at the 1996
North American International Auto Show.  Prowler production began in July of
1997 as a 1997 model.  An average of 14 Prowlers are manufactured daily at
Conner Avenue Assembly Plant in Detroit where they are built alongside the
Dodge Viper production line.