Automotive Press Rank BMW Highest in Four Vehicle Segments
11 January 2001
Polk Auto Trend Center Report: Automotive Press Rank BMW Highest in Four Vehicle Segments
DETROIT, Jan. 10 Today the Polk Company released the first
in a series of trend reports direct from the North American International Auto
Show (NAIAS).
This first data report provides a Top 5 listing of "favorites" captured by
the Polk Auto Trend Centers during the first three press review days of NAIAS
2001 (January 8-10). In 4 of the 7 segments that provided a sufficient sample
size (sports car, prestige luxury car, luxury car and sport utility vehicle),
the media ranked BMW the most favorable automobile.
For the second year in a row, the Polk Auto Trend Centers will be used to
collect NAIAS attendee opinions throughout the 2001 show and reports will be
issued on a regular basis, providing more in-depth analysis as the show
progresses. By measuring these reactions, Polk will be able to determine both
public and media sentiments regarding the auto makers, their products and the
show in general.
January 8-10, 2001 -- Top 5 leaders based on voting at the
Polk Auto Trend Centers
Full-Size SUV: Minivan/Full-Size Van:*
1. GMC Yukon XL 10.0% 1. Nissan Quest 15.4%
Hummer 4 Door 10.0% Volkswagen Eurovan 15.4%
Land Rover Range Rover 10.0% 3. Oldsmobile Silhouette 11.5%
Lincoln Navigator 10.0% 4. Dodge Caravan 7.7%
Toyota Sequoia 10.0% GMC Safari 7.7%
Honda Odyssey 7.7%
Pontiac Montana 7.7%
Large Car:* Full-Size Pickup Truck:*
1. Ford Crown Victoria 36.4% 1. Ford F-Series 29.6%
2. Pontiac Bonneville 22.7% 2. Dodge Ram Pickup 22.2%
3. Chevrolet Impala 13.6% 3. GMC Sierra Pickup 18.5%
Mercury Grand Marquis 13.6% 4. Chevrolet Silverado 14.8%
5. Buick LeSabre 9.1% Toyota Tundra 14.8%
Sports Car: Prestige Luxury Car:
1. BMW M5 24.2% 1. BMW 7 Series 31.8%
2. Porsche 911 15.2% 2. Mercedes Benz E Class 11.4%
3. Lamborghini Diablo 12.1% 3. Jaguar VDP 9.1%
4. Dodge Viper 9.1% 4. Bentley Arnage 6.8%
5. Ferrari 360 Modena 6.1% Bentley Azure 6.8%
Jaguar XJ6 6.8%
Compact Pickup Truck:* Compact SUV:*
1. Ford Ranger 30.4% 1. Ford Escape 32.1%
2. Toyota Tacoma 17.4% 2. Jeep Wrangler 14.3%
3. Isuzu Hombre 13.0% 3. Ford Explorer Sport Trac 10.7%
Nissan Frontier 13.0% 4. Chrysler PT Cruiser 7.1%
5. Chevrolet S 10 Pickup 8.7% Isuzu Amigo 7.1%
GMC Sonoma Pickup 8.7% Subaru Forester 7.1%
Suzuki Vitara 7.1%
Toyota RAV4 7.1%
Luxury Car: Regular SUV:
1. BMW 5 Series 18.2% 1. BMW X5 48.7%
2. BMW 3 Series 12.7% 2. Jeep Grand Cherokee 12.8%
3. BMW M3 9.1% 3. Jeep Cherokee 7.7%
Mercedes Benz CL 9.1% 4. Ford Explorer 5.1%
5. Jaguar S Type 7.3% Lexus RX 300 5.1%
Mercedes Benz C Class 7.3%
*Sample size is too small for reliable analysis.
Mid-Size Car: Small Car:
1. Mercury Mystique 11.1% 1. Volkswagen New Beetle 29.7%
2. Honda Accord 8.3% 2. Ford Focus 10.8%
Subaru Legacy 8.3% 3. Dodge Neon 8.1%
Volvo S40 8.3% Volkswagen Golf 8.1%
5. Acura Integra 5.6% 5. Daewoo Lanos 5.4%
Daewoo Leganza 5.6% Ford Escort 5.4%
Ford Taurus 5.6% Honda Civic 5.4%
Mercury Cougar 5.6% Nissan Sentra 5.4%
Mercury Sable 5.6% Pontiac Sunfire 5.4%
Saturn LS 5.6%
Volkswagen Passat 5.6%