Permatex, Inc. Acquires International Business
9 January 2001
Permatex, Inc. Acquires International BusinessHARTFORD, Conn., Jan. 9 Permatex, Inc., a leading automotive products manufacturer and marketer, has purchased the worldwide rights to the Permatex(R) brand and related businesses from Loctite Corporation. Permatex previously held rights for the business in North America. Terms of the agreement were not announced. "This action opens up an incredible number of markets for our top-quality high performance products," said Permatex President Pat Formica. Although Permatex has long had a presence in Asia, Africa, Europe, Central America, South America and the Middle East, Formica said, the international business has lacked a dedicated automotive focus for nearly two years. Permatex intends to revive international demand by introducing new products and launching innovative promotions. "There hasn't been a single overseas promotion or new-product introduction under the Permatex banner since 1998," Formica said. "That's about to change big-time." "We will work to assure that we have the right products and programs in place in many new regions of the world," said Greg Mostoller, business manager for international marketing for Permatex. "Having received rights to sell our products globally, Permatex will be ready to supply the right products, promotions and support materials in the appropriate languages." International customers, distributors and retailers interested in Permatex products should contact Permatex at: international@permatex.com , or write or fax to: Greg Mostoller, Permatex, Inc., 10 Columbus Blvd., Hartford, CT 06106, USA, fax: 860-543-6997. "New international enterprises are expected to add about $5 million to our revenues in 2001, mainly from the acquisitions we finalized last year," Formica said. "The purchase of global rights to the Permatex brands, plus several other acquisitions under discussion, are projected to expand our international sales base to $25 million or more within five years." Formica added that Permatex in 2000 completed an important domestic acquisition -- No Touch North America, a high-value-added producer of tire- and wheel-care products with revenues of approximately $10 million. The company also acquired marketing rights to Nitrous Oxide Systems' (NOS) fuel and fluid additive and treatment product lines, and the Slik-Pak(R) brand of lubricants. "Acquisitions and the successful introduction of more than 50 new products and line extensions during the first nine months of last year resulted in Permatex achieving record revenues in 2000," he said. Permatex markets and sells leading automotive repair and consumer products under a variety of well-recognized brand names such as Permatex(R), Right- Stuff(R), Fast Orange(R), No Touch(R) and NOS(R).