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SITEL Iberica Wins First Place for Customer Service; SITEL's Facility Management Brings High Creditability to Renault

9 January 2001

SITEL Iberica Wins First Place for Customer Service; SITEL's Facility Management Brings High Creditability to Renault
    BALTIMORE, Md. and MADRID, Spain, Jan. 9 SITEL Corporation
, the world's leading contact center expert supporting customer
relationship management solutions, announced that the Renault contact center
managed by SITEL Iberica has taken first place in a survey of telephone
customer service in Spain's automotive sector.  The survey was conducted by
the prestigious firm Bufete de Marketing.
    Bufete de Marketing's survey sets the standards for the evaluation of
customer service performance in the automotive, banking, insurance, television
and telephone industries in Spain.  In the automotive sector, contact centers
are evaluated based on two sets of variables: quality objectives and
subjective quality variables. These variables include questions about model
types, offers and financing.  The SITEL managed Renault contact center
achieved high scores in the majority of questions including: availability and
personalization of necessary information, willingness to help, and soundness
of the sales script.
    Phil Clough, President and CEO of SITEL Corporation, stated, "We are
extremely proud to be a part of this winning survey for our valued client,
Renault.  Their leadership in the industry is demonstrated as shown by being
one of the most highly evaluated companies, and this is a reflection of their
commitment to customer service.  SITEL Iberica's ability to deliver world-
class CRM solutions for Renault in Spain is further confirmation of SITEL's
status as the industry leader in operating contact centers around the world.
I congratulate SITEL Iberica's management and customer service professionals
for their superior performance in providing customer care service for
Renault."

    About SITEL Corporation
   SITEL Corporation is the world's leading contact center expert supporting
customer relationship management solutions. SITEL manages in excess of 1.5
million remote customer contacts per day via the telephone, Internet and
traditional mail. On behalf and in support of its clients, SITEL finds,
acquires and retains customers and helps build and enhance value from these
customer relationships. Over 25,000 SITEL employees operate from 74 customer
contact centers, located around the globe in 19 countries, and offer service
in more than 25 languages and dialects.  Please visit SITEL's website at
http://www.sitel.com for further information.

    All statements in this news release that are not based on historical fact
are forward-looking statements, and may be identified by the use of words such
as "believe", "expect", "seek", "intend", "should", or "will".  These are
forward-looking statements within the meaning of Section 27A of the Securities
Act and Section 21E of the Exchange Act and the Private Securities Litigation
Reform Act of 1995.  Forward-looking statements speak only as of the date
made, and the Company assumes no obligation to update. Although the Company
believes that the expectations reflected in such forward-looking statements
are reasonable, there can be no assurance that such expectations will prove to
be correct.  Forward-looking statements involve risks and uncertainties,
therefore future events and actual results could differ materially from those
set forth in, contemplated by or underlying the forward-looking statements.
Important factors that could cause actual results to differ materially from
the Company's expectations include but are not limited to:  client budgets and
plans, conditions affecting client industries, unanticipated labor, contract
or technical difficulties, reliance on major subcontractors and strategic
partners, industry regulation, reliance on telecommunications and computer
technology, general and local economic conditions, and competitive pressures
in the Company's industry.  The Company's Form 10-K, 10-Q and 8-K reports
filed with the Securities and Exchange Commission describe other important
factors that may impact the Company's business, results of operation and
financial condition.