PeopleFirst.com Appoints Chief Privacy Officer

9 January 2001
PeopleFirst.com Appoints Chief Privacy Officer
    SAN DIEGO, Jan. 9 Internet privacy is becoming
increasingly more important to consumers these days, and government regulation
has become a necessity for security in 2001.  PeopleFirst.com has responded by
appointing Alan Amico to the post of chief privacy officer (CPO).  Reaffirming
the leading online vehicle lender's continuing commitment to online privacy,
Amico will be responsible for the company's privacy policy and practices
including making sure PeopleFirst.com maintains a secure environment to
attract and retain customers.  Amico will also work to increase public
awareness regarding the company's efforts in those areas.
    "PeopleFirst.com has always taken the high road with respect to customer
privacy," said Gary Miller, CEO of PeopleFirst.com.  "We do not sell or share
any customer's personally identifiable data with any marketing organization
without our customer's consent."
    Amico brought more than 15 years of experience to PeopleFirst.com when he
joined the company in February of 2000.  Along with his new role as CPO, Amico
will continue his duties as general counsel and secretary of PeopleFirst.com.
Prior to joining PeopleFirst.com, Amico served as vice president and general
counsel of Solid State Stamping, Inc. as well as vice president and general
counsel of Renaissance Pharmaceutical, Inc.  He began his career with Ernst &
Whinney in Los Angeles, before joining the San Diego-based law firm of Saxon,
Brewer, Solomon & Kincannon, where he represented numerous lenders, financial
institutions and high technology companies.  Amico holds a law degree from
Loyola Law School of Los Angeles and a B.S. in accounting from Loyola
Marymount University.
    "Privacy is an issue that consumers are concerned about and one that we
take seriously," said Alan Amico, chief privacy officer of PeopleFirst.com.
"As chief privacy officer, I will act as an advocate for the privacy interests
of our customers by ensuring that PeopleFirst.com is fulfilling its commitment
to privacy and by continuing to work with our partners on privacy issues."

    About PeopleFirst.com
    Founded in 1995, PeopleFirst.com is the nation's leading online vehicle
lender originating and servicing consumer auto and motorcycle loans via the
Internet.  PeopleFirst.com is the pioneer of Blank Check(SM) vehicle lending,
an innovative finance option that gives loan recipients a no-obligation Blank
Check(SM) that can be used for the purchase of a new or used car or
motorcycle, as well as the refinancing of existing loans.
    PeopleFirst.com has marketing partnerships with Autobytel.com,
Autoweb.com, Edmunds.com, E*Trade Bank, Kelley Blue Book, LendingTree, and
NADA, among others.  The company presently offers auto and motorcycle loans in
48 states plus the District of Columbia. To obtain more information about the
company, call PeopleFirst.com at (800) 689-1789 or visit the company's Web
site, http://www.peoplefirst.com.

    For further information, please contact Lauren Yacker of Ogilvy Public
Relations, 310-407-7922, lauren.yacker@ogilvypr.com, for PeopleFirst.com; or
Liz Deakin of PeopleFirst.com, 619-446-3445, lizd@peoplefirst.com