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Land Rover Announces Marketing Dept. Realignment and New Appointments

9 January 2001

    LANHAM, Md. - Land Rover North America, Inc. announces a realignment of its 
marketing department and several new departmental appointments.  Andrew 
Polsinelli has been named General Manager, Marketing Services.  Paul Ferraiolo 
has been named General Manager, Product Planning.  The company has also hired 
Natalie Bow as Relationship Marketing Manager; Dean Evans as Interactive Media 
& E-Commerce Manager; and Pete Wendy as Shows & Exhibits Manager.  John Burgess, 
Daric Miller and Andy Thomas have been named Freelander, Range Rover and 
Discovery Model Managers, respectively.


    ANDREW POLSINELLI, GENERAL MANAGER, MARKETING SERVICES

    In his new position, Andrew Polsinelli is responsible for directing the
marketing efforts for all Land Rover products distributed by Land Rover North
America.  Previously, Mr. Polsinelli was the company's General Manager,
Internet & Customer Relationship.  He has worked for Land Rover North America
since January 2000.  Prior to that time, he was Model Line Manager, Xterra SUV
for Nissan North America, Inc.  He has over 11 years of automotive industry
experience.  Mr. Polsinelli holds a bachelor's degree in Business
Administration from the University of Florida.


    PAUL FERRAIOLO, GENERAL MANAGER, PRODUCT PLANNING

    Paul Ferraiolo is responsible for product and price planning; market
research; and the vehicle accessory business for Land Rover North America.
Mr. Ferraiolo rejoins Land Rover North America after holding several product
planning and product marketing positions during a two-year assignment with
Land Rover's operations in the United Kingdom and, most recently, three-years'
work in Munich, Germany for BMW AG.  Prior to his overseas work, Mr. Ferraiolo
had been employed by Land Rover North America since 1988 in a number of
product planning and engineering positions.  Before joining Land Rover North
America, he worked in chassis development at Mack Trucks, Inc.  Mr. Ferraiolo
holds a bachelor's degree in mechanical engineering from Lafayette College in
Easton, Pa.


    NATALIE BOW, RELATIONSHIP MARKETING MANAGER

    Natalie Bow is responsible for Land Rover North America's new-prospect and
owner communications activities, as well as all related database management
functions.  Ms. Bow was previously an account executive in the New York
offices of OgilvyOne Consulting, where she performed launch communications
work for the Jaguar X-Type on behalf of Jaguar Cars North America.  Prior to
working for OgilvyOne, Ms. Bow worked for Nissan North America, Inc. as a
member of the Xterra and Sentra model line marketing launch teams.  Ms. Bow
has also collaborated on a research project commissioned by Dr. Wolfgang
Reitzle, chairman of Ford's Premier Automotive Group, titled, "The Future of
Luxury."  She holds a bachelor's degree in business administration from the
University of Texas at Austin.


    DEAN L. EVANS, INTERACTIVE MEDIA & E-COMMERCE MANAGER

    Dean L. Evans will direct Land Rover North America's corporate Web site
activity.  He will be responsible for the company's new media activities and
its e-commerce retail distribution channel.  Mr. Evans was previously employed
with San Diego, Calif.-based Carprices.com, where he was responsible for Web
site strategy and development functions, as well as the company's dealer
acquisition activities.  His prior experience includes customer service,
operations and information technology work for several automotive companies
including the former Chrysler Corporation and auto retailer Les Vogel
Automotive of Burlingame, Calif.  Mr. Evans holds a master's degree in
business administration from the University of Phoenix, Pleasanton, Calif. and
a bachelor's degree in business administration from the University of South
Dakota.


    PETE WENDY, SHOWS & EXHIBITS MANAGER

    Pete Wendy is responsible for Land Rover North America's presence at all
automotive and trade shows, exhibits and other related events.  Mr. Wendy was
previously Infiniti Division Merchandising Manager with the Somerset, N.J.
office of Nissan North America, Inc.  There, he was responsible for Infiniti's
Eastern regional auto shows, promotional and sponsorship activities, as well
as corporate events such as dealer meetings and employee recognition programs.
His prior experience includes advertising work for the Petersen Publishing
Co.'s Hot Rod Magazine and advertising agency BBDO New York.  Mr. Wendy holds
a bachelor's degree in communications from Boston University.


    OTHER MARKETING DEPARTMENT POSITIONS

    The Marketing department realignment has resulted in the following
appointments for existing Land Rover personnel:

    John Burgess becomes Freelander Model Manager.
    Daric Miller becomes Range Rover Model Manager.
    Andy Thomas becomes Discovery Model Manager.

    Other Marketing department managers include:
    Terry Drake Merchandising Manager;
    Rod MacKenzie Accessories Manager; and
    Larry Rosinski Long Range Planning & Research Manager