ISC Events Lead in Motorsports Television Exposure in 2000; Four Events Result in $300 Million in Exposure Value
8 January 2001
ISC Events Lead in Motorsports Television Exposure in 2000; Four Events Result in $300 Million in Exposure Value
DAYTONA BEACH, Fla.--Jan. 8, 2001--International Speedway Corporation ("ISC") , a leader in motorsports entertainment, today announced four of its prestigious NASCAR Winston Cup Series events were among the top-10 exposure-generating motorsports telecasts for 2000. The results were published in the Joyce Julius and Associates' Sponsors Report(R), which documents exposure received by corporate entities during national television broadcasts.Daytona International Speedway's Daytona 500 and Pepsi 400, the Kmart 400 at Michigan International Speedway and North Carolina Speedway's Pop Secret Microwave Popcorn 400, together accounted for more than 42% of the top-10 motorsports telecasts, or almost $300 million, based on exposure value. Primarily driven by the success of the Winston Cup Series, NASCAR events comprised more than 85% of the top-10 motorsports telecasts, or approximately $600 million, based on exposure value.
Joyce Julius and Associates conducts in-depth studies of sponsor exposure monitored during more than 2,500 nationally televised sports and special event programs annually. Exposure value is calculated by comparing the amount of time each sponsor appears clear and in-focus, as well as all mentions of sponsors, to the cost of purchasing a commercial during the network's broadcast.
"NASCAR's outstanding sports entertainment experience continues to result in tremendous exposure and value for corporate marketing partners," commented James C. France, President and Chief Operating Officer of International Speedway Corporation. "ISC recorded the top three domestic race telecasts for the NASCAR Winston Cup Series, resulting in approximately $244 million of value for corporate sponsors. Daytona International Speedway further solidified its position as motorsports' marquee marketing property by capturing the top two spots on the Winston Cup schedule, with the Daytona 500 remaining America's most watched motorsports event."
International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company owns and/or operates 11 major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit, Michigan; California Speedway near Los Angeles, California; Homestead-Miami Speedway in Florida; Phoenix International Raceway in Arizona; Richmond International Raceway in Virginia; Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York, and Nazareth Speedway in Pennsylvania. In addition, the Company is developing Kansas Speedway in Kansas City, Kansas. Other track interests include the operation of Tucson (Arizona) Raceway Park and an indirect 37.5% interest in Raceway Associates, LLC, which owns the Route 66 Raceway and is developing Chicagoland Speedway in Illinois.
The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales, and Motorsports International, a producer and marketer of motorsports-related merchandise. For more information, visit the Company's Web site at www.iscmotorsports.com.
Statements made in this release that state the Company's or management's beliefs or expectations and which are not historical facts or which apply prospectively are forward-looking statements. It is important to note that the Company's actual results could differ materially from those contained in or implied by such forward looking statements. Any or all of the five major event weekends scheduled for the remainder of the fourth quarter could be impacted by the risk factors discussed elsewhere, including adverse weather conditions leading up to and during the events. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements is contained from time to time in the Company's SEC filings including but not limited to the 10-K and subsequent 10-Q's. Copies of those filings are available from the Company and the SEC. The Company undertakes no obligation to release publicly any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The inclusion of any statement in this release does not constitute an admission by International Speedway or any other person that the events or circumstances described in such statement are material.