Pennzoil-Quaker State Company Names Anne E. Tawney Senior Vice President Of Marketing for Jiffy Lube International
8 January 2001
Pennzoil-Quaker State Company Names Anne E. Tawney Senior Vice President Of Marketing for Jiffy Lube InternationalHOUSTON, Jan. 8 Pennzoil-Quaker State Company announced today that Anne E. Tawney has been named senior vice president of marketing for Jiffy Lube International. Tawney will be responsible for driving the development of an aggressive marketing plan to support the company's overall growth strategy. In this role, she will provide leadership over the company's advertising, promotions, market research, public relations, brand, product and cause marketing efforts. "Throughout her career, Anne has demonstrated proven ability in strategic planning and tactical application to drive volume, market share and profitability," said Marc Graham, president of Jiffy Lube International. "Her perceptive consumer insight and strong leadership skills will help Jiffy Lube International strengthen and grow our quality reputation." Tawney has 17 years of marketing, promotion and advertising experience, most recently as vice president of strategic marketing for Newpower, a subsidiary of Enron Corporation. She served as vice president of marketing for Expert Software from 1997 to 1999. From 1995 to 1997, she provided marketing, promotion and advertising leadership for Blockbuster Corporation. Early in her career, Tawney held marketing and advertising management positions with Burger King Corporation, Coca Cola USA and J. Walter Thompson. Tawney is a graduate of Cedarville University where she received a BA in Communication Arts. Jiffy Lube International, the world's largest fast lube operator and franchiser, pioneered fast lubes in 1979. A wholly-owned subsidiary of Pennzoil-Quaker State Company, Jiffy Lube ranked fourth in the Entrepreneur Magazine 2001 Franchise 500 list. Pennzoil-Quaker State Company is a leading worldwide automotive consumer products company that markets Pennzoil(R) and Quaker State(R) brand motor oils, the number one and number two selling motor oils in the United States. Pennzoil-Quaker State Company also markets a complete line of automotive car care products including Axius(TM) auto accessories, Blue Coral(R) and Classic(R) waxes and washes, Black Magic(R) and Westley's(R) tire and wheel care products, Fix-A-Flat(R) tire sealants, MEDO(R) air fresheners, Rain-X(R) glass treatments, Gumout(R), Snap(R) and The Outlaw(R) maintenance chemicals and Slick 50(R) engine treatments.