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Code-Alarm Wins CES Innovation Awards

8 January 2001

Code-Alarm Wins CES Innovation Awards for PowerCode Technology(TM) and IT-s(TM) Anti-Theft Sensor

    LAS VEGAS, Jan. 6 Code-Alarm, Inc. announced today that it
has won engineering and design awards for two new products, including its
recently released PowerElite(TM) 7600 remote vehicle control system.
    The Madison Heights, Mich.-based manufacturer of vehicle electronics will
receive the awards for PowerElite and for its IT-s(TM) interior theft sensor
as part of the Innovation 2001 Design and Engineering Showcase, sponsored by
the Consumer Electronics Manufacturers Association (CEMA) and the Industrial
Designers Society of America (IDSA).  The Innovations awards, which were
announced today during the 2001 Consumer Electronics Show in Las Vegas,
recognize design, engineering and software excellence in the consumer
electronics marketplace.
    "We are pleased that CEMA and IDSA have recognized the PowerElite 7600
during its first few months on the market," said Peter Stouffer, president and
chief operating officer of Code-Alarm.  "We developed this product, which is
powered by our patented PowerCode Technology(TM), to revolutionize the
marketplace and re-energize the category of vehicle safety and convenience for
mobile electronics retailers."
    PowerElite 7600, which was introduced this fall, is Code-Alarm's
top-of-the-line remote vehicle control system, which allows customers to
utilize today's most popular safety and convenience features, including
keyless entry, remote start and complete security.  Code-Alarm will
demonstrate the versatility and convenience of PowerCode Technology and its
PowerElite products at Booth 21143 Gold Lot during CES, which runs Jan 6-9.
    The product is designed along principles similar to those used by
GameBoy(R), the popular hand-held video game.  Consumers purchase and have
installed a main controller module, then add software feature sets that allow
them to upgrade their options quickly and easily.
    Code-Alarm has developed a proprietary computer language that allows it to
bring new feature sets to market in under 60 days -- compared with the typical
hardware redesign that takes anywhere from 12 to 18 months.  The initial
product launch features 10 unique software sets that offer more than 100
features.
    Code-Alarm was also honored for its Interior Theft Sensor (IT-s), which is
marketed under the Chapman brand name.  The IT-s serves as a shock sensor,
sounding an alarm when a blow to the windows or body panel of the vehicle
alerts it.  The IT-s, which uses a proprietary refracting infrared (RIR)
design, is a low-cost and efficient solution to the lack of content protection
found in most vehicles equipped with keyless-entry, anti-theft systems.
    "Our Innovation award for the IT-s is industry affirmation that our
products are on the cutting edge of technology," Stouffer said.  "The IT-s
offers 'add-on' security to even factory-installed systems to give consumers
the most complete content protection available on the market today.
    "The IT-s and the PowerElite demonstrate the creative potential of
Code-Alarm.  Our engineers and product developers, working in concert with
12-volt retailers, are able to design and bring to market the solutions that
customers need."