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Jaguar Announces Record Year-End Sales in the United States

8 January 2001

Jaguar Announces Record Year-End Sales in the United States
    MAHWAH, N.J., Jan. 5 Jaguar North America is announcing
its best year ever with a new sales record for the United States of
43,728 cars sold.  This represents a 25 percent increase over 1999 when Jaguar
sold 35,039 cars in the United States. For December, Jaguar recorded sales of
4,235 cars.
    The S-TYPE sedan saw strong consumer demand through 2000.  In its first
full year of sales, total sales increased 58 percent from 1999 totaling
24,507 cars sold.  The Jaguar XK sports series enjoyed its best year ever in
the United States with sales up 9 percent over 1999 at 6,729 cars sold.  XJ
sedans sales totaled 12,492 cars.
    Jaguar sales in the United States also contributed towards Jaguar's
strongest year globally.  For 2000, Jaguar sold 90,031 cars worldwide,
reflecting the growing global appeal of the Jaguar marque.
    "This has been a great year for Jaguar in the United States.  Not only did
we beat all previous sales records but the S-TYPE in particular has firmly
established itself as a major competitor in the premium sedan market," said
Mike O'Driscoll, president of Jaguar North America.
    "As we move towards the launch of the new X-TYPE sports sedan later this
year, we are reaching a broader and younger customer base.  Our XJR and XKR
supercharged models have enjoyed strong demand through 2000, reinforcing our
sporting heritage and new performance."

    Sales of XJR and XKR exceeded 3,000 units, up over 50 percent on 1999
following the launch of the XKR and a new range of performance accessories.

    Current Month U.S. New Vehicle Retail Sales

                            XJ Sedans                           S-TYPE
              XJ8   XJ8L    VDP   VDP    XJR    Large      V6     V8   Medium
                                 (S/C)          Sedans                 Sedans
    Dec 00    532    131    378    20    137    1,198    1,534    861   2,395
    Dec 99    557    180    437    18    138    1,330    1,693  1,185   2,878
    % Change                                      -10%                    -17%
    Daily Selling Rate % Change                    -6%                    -13%

                      XK8         XKR
                 Coupe  Conv  Coupe  Conv  Sports   Total
    Dec 00        54     344    38    206    642    4,235
    Dec 99        46     477    32    183    738    4,946
    % Change                                 -13%     -14%
    Daily Selling Rate % Change              -10%     -11%


    YTD U.S. New Vehicle Retail Sales:

                                XJ Sedans                      S-TYPE
              XJ8    XJ8L   VDP    VDP    XJR    Large    V6     V8    Medium
                                  (S/C)          Sedans                Sedans
    00 YTD   5,834  1,321  3,763   181   1,393  12,492  14,643  9,864  24,507
    99 YTD   5,592  1,774  4,292   146   1,540  13,344   8,432  7,109  15,541
    % Change                                        -6%                    58%
    Daily Selling Rate % Change                     -6%                    58%

                   XK8             XKR
             Coupe    Conv   Coupe    Conv    Sports    Total
    00 YTD    549    4,474    306    1,400    6,729    43,728
    99 YTD    439    5,237     86      392    6,154    35,039
    % Change                                      9%       25%
    Daily Selling Rate % Change                   9%       25%


    Current Month CANADIAN New Vehicle Retail Sales:

                               XJ Sedans                        S-TYPE
                  XJ8     VDP     VDP    XJR    Large     V6      V8    Medium
                                 (S/C)          Sedans                  Sedans
    Dec 00         10      20      1      12      43      41      45      86
    Dec 99         18      25      3      20      66      37      40      77
    % Change                                   -34.8%                   11.7%
    Daily Selling Rate % Change                -32.2%                   16.2%

                   XK8             XKR
              Coupe   Conv    Coupe   Conv    Sports    Total
    Dec 00      4      13       2       4       23       152
    Dec 99      5      10       2       6       23       166
    % Change                                     0%     -8.4%
    Daily Selling Rate % Change                  4%     -4.8%


    YTD CANADIAN New Vehicle Retail Sales:

                             XJ Sedans                       S-TYPE
                 XJ8    VDP    VDP     XJR    Large     V6      V8    Medium
                              (S/C)           Sedans                  Sedans
    00 YTD       249    310     14     146     719     729     517     1,246
    99 YTD       215    275     12     142     644     396     394       790
    % Change                                  11.6%                     57.7%
    Daily Selling Rate % Change               11.6%                     57.7%

                     XK8             XKR
                Coupe   Conv    Coupe  Conv    Sports   Total
    00 YTD       25     169      25     131     350     2,315
    99 YTD       32     194       4      36     266     1,700
    % Change                                   31.6%     36.2%
    Daily Selling Rate % Change                31.6%     36.2%


    Notes:  VDP = Vanden Plas