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Code-Alarm Will Personalize New PowerCode Technology(TM)

4 January 2001

Code-Alarm Will Personalize New PowerCode Technology(TM)

         Special Option Packages are Tailored to the Needs of Drivers

    LAS VEGAS, Jan. 4 Code-Alarm, Inc. will personalize its
new PowerCode Technology(TM) by offering customized remote vehicle control
packages.
    Engineers at the Madison Heights, Mich.-based manufacturer of vehicle
electronics have begun working to develop personalized feature sets for
vehicle segments such as minivans.  Code-Alarm announced its intent to provide
these custom option packages at the 2001 Consumer Electronics Show in Las
Vegas, where it is demonstrating PowerCode at Booth 21143 Gold Lot.
    PowerCode, which is being marketed under the PowerElite(TM) tradename, is
an all-in-one remote control technology that operates today's most popular
vehicle security and convenience options, yet is designed to expand quickly
and easily to accommodate features that have yet to be invented.  The new
technology operates in a fashion similar to the personal computer or the
popular GameBoy(R) by Nintendo, which features a main controller module that
runs interchangeable software cartridges.
    "These personalized feature sets will be a natural outgrowth of PowerCode
Technology, and a logical extension for this innovative new product," said
Michael Schroeder, vice president of marketing and new business development.
"The beauty of PowerCode lies in its flexibility, which allows us to tailor
the product to the needs of a specific market segment.  For example, a
PowerCode package for minivan drivers, who are often mothers with young
children, might include a progressive horn feature, a complete security
package and automotive opening of the sliding passenger doors.
    "As we expand the repertoire of features available, 12-volt retailers and
their customers can expect to see more personalized options built on the
PowerCode platform."
    PowerCode Technology uses a proprietary design that transforms an
electronic "black box" into a flexible, onboard computer that operates keyless
entry, remote car start, anti-theft and other popular security and convenience
features.  Once the main controller module is installed in the vehicle,
consumers can add features by purchasing software cartridges with built-in
microprocessors that control the electronic systems through a multiplex port.
    The personalized packages will bundle the most popular feature sets for a
vehicle platform or segment into an easy-to-use, easy-to-install remote
vehicle control system.
    "Our 12-volt retailers have already told us they think PowerCode
Technology is one of the most exciting new products to be introduced in the
vehicle security and convenience market since the introduction of the key
fob," Schroeder said.  "Offering additional opportunities to customize
packages for specific consumer groups will further differentiate our products
from the competition."

    About Code-Alarm
    Code-Alarm manufactures remote vehicle control systems for the world's top
automakers, including General Motors, Ford, DaimlerChrysler, Mitsubishi,
Subaru, Honda, Toyota, Kia, Mazda and Volkswagen.  The Company also sells its
products in 2,000 locations in 35 countries around the globe under the Code-
Alarm(TM) and Chapman(TM) brand names.  Code-Alarm builds its products to
automotive specifications and is certified under the QS-9000 quality system
designated by the Big Three.  Drawing on more than 15 years experience working
with the world's top automakers, Code-Alarm's systems are designed
specifically to work with the sophisticated electrical systems found in
today's cars, trucks, minivans and sport utility vehicles.  Code-Alarm employs
more than 30 engineers and technical specialists who work closely with
automotive engineers on three core product categories: vehicle security and
content protection, remote keyless-entry and remote car starters.  Visit
Code-Alarm on the web at http://www.code-alarm.com .