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Kia Reports Record Sales for 2000; Kia Sales Pass 160,000 Units

4 January 2001

Kia Reports Record Sales for 2000; Kia Sales Pass 160,000 Units
    IRVINE, Calif., Jan. 3 Kia Motors America today announced
that record December sales of 14,510 vehicles propelled the company to an
all-time annual sales record of 160,606.  This represents a 19 percent
increase from last year's record sales total of 134,594 units.
    Kia sales increases were fueled in part by unprecedented additions to its
model line in 2000.  The Rio compact sedan sold 16,624 units and the Spectra
accounted for 13,642 sales for the calendar year.  Kia introduced its Optima
mid-size sedan late in December and, in limited distribution, 97 units were
sold.
    In calendar year 2001, Kia will further diversify its model lineup with
the introduction of the Rio station wagon and the Sedona minivan.

                             MONTH OF DECEMBER     YEAR-TO-DATE
    Model                     2000       1999     2000      1999
    Optima                       97       n/a        97       n/a
    Rio                       2,670       n/a    16,624       n/a
    Sephia                    4,861     5,115    67,893    82,211
    Spectra                   3,097       n/a    13,642       n/a
    Sportage                  3,604     4,136    58,399    47,560
    Sportage 2-Door
     Convertible                181       204     3,951     4,823

    Total                    14,510     9,455   160,606   134,594


                         Total U.S. Sales of Kia Vehicles

                1994     1995     1996     1997     1998     1999     2000
    January      605    1,227    1,508    2,624    7,197    9,461     8,143
    February     626    1,053    1,887    2,529    6,196    6,703    11,392
    March        638    1,309    2,197    3,093    6,082   11,400    12,729
    April        714    1,256    2,300    3,541    5,530   10,606    12,422
    May        1,010    1,907    3,481    4,917    6,301   12,795    13,709
    June       1,053    1,665    4,401    3,992    9,215   13,593    16,140
    July       1,106    2,662    3,241    5,024   10,095   13,136    12,300
    August     1,368    2,881    4,229    6,321    8,016   13,138    16,454
    September  1,528    2,729    3,780    7,123    7,355   11,846    16,438
    October    1,207    2,437    3,797    5,913    8,634   10,641    13,726
    November   1,156    2,640    3,174    5,317    4,730   11,820    12,643
    December   1,152    2,974    2,279    4,931    3,542    9,455    14,510
    Total     12,163   24,740   36,274   55,325   82,893  134,594   160,606