Ford Remembers Former PR Executive
3 January 2001
Ford Remembers Former PR ExecutiveDEARBORN, Mich., Jan. 3 On December 26, Walter Hayes, former vice president, Public Affairs, Ford Motor Company , passed away in England. The former British executive also served as vice chairman, Ford of Europe and executive chairman, Aston Martin. He retired from the company in 1989. Known for his tireless spirit, particularly when it came to motorsports, Hayes promoted the company's reputation around the world and made many friends for Ford on both sides of the Atlantic. Prior to joining Ford in 1962, Hayes was associate editor of the London Daily Mail and became editor-in-chief of the Sunday Dispatch at the age of only 32, making him one of the youngest editors in British newspaper history. Hayes held a number of positions with Ford in both Europe and in the United States. Throughout his Ford tenure, he played an important role in the company's successful auto racing history. He also was pivotal in the development of the Cosworth DFV engine, the most successful engine in the history of Grand Prix racing. Hayes was born in Harrow, England, April 12, 1924. He was educated at Hampton School and in the Royal Air Force, where he was a cadet pilot. In 1979, Her Majesty Queen Elizabeth II bestowed on him the Order of Commander of the British Empire for his contributions to Britain's industry and trade.