Kauffman Tire Enlists ASP Definition 6 to Increase Traffic, Enhance Site's Overall Appeal
3 January 2001
Kauffman Tire Enlists ASP Definition 6 to Increase Traffic, Enhance Site's Overall Appeal
ATLANTA--Jan. 3, 2001--Definition 6, a leading Application Service Provider (ASP) offering layered e-commerce and communication solutions for companies planning to accelerate their business processes via the Internet, today announced its newest client: Kauffman Tire, a premium retail outlet for tires, custom wheels, brakes, shocks and other top-quality goods and services for all types of vehicles.Definition 6 will help increase traffic to Kauffman Tire's retail stores by streamlining the current Web site's "look and feel" and implementing educational, easy-to-understand content and graphics. Definition 6 also plans to distinguish Kauffman Tire from its competitors by more clearly showcasing the company's fairly priced, top-of-the-line products, and help the site communicate more effectively with Kauffman's growing female customer base.
"Women represent about half of our purchasing clientele, and we want to make sure they feel welcome, informed and comfortable when they click on our Web site," said Kauffman Tire Executive Vice President Mark Kauffman. "Definition 6's talented and highly creative solutionists will ultimately help us reach our goals, generating a professional, informative site to allow us to reach as many prospective customers as possible."
Atlanta-based Kauffman Tire first opened its doors in 1936, and now owns and operates 37 retail stores in Florida, Georgia, Ohio and Texas. The company offers tires, brakes, shocks & struts, custom wheels and alignments from such brand names as Goodyear, Pirelli, Toyo and Mastercraft, as well as premium services. "We at Kauffman Tire pride ourselves on a knowledgeable and professional staff, competitive prices and a high standard of customer service," Kauffman said.
"Definition 6 has had much success helping `brick and mortar' companies increase sales leads through their respective Web sites, making us a perfect fit for Kauffman Tire," said Definition 6 Chief Executive Officer Michael Kogon. "We strive to partner with secure, reputable business such as Kauffman, one of the country's largest Goodyear product distributors, and our resources will ultimately allow the company to broaden its customer base, reach more potential employees and cultivate a more established status in this increasingly competitive industry."
About Definition 6
Founded in 1997 and continuing to show quarterly growth, Atlanta-based Definition 6 has dedicated itself to solving any Web-related problem. Helping organizations establish or improve company Web sites, this advanced software firm ultimately allows its diverse client base to gain sales leads, reach wider audiences, reduce overall production costs and increase revenue. Through its services-- including consulting, professional services and an advanced Lease-an-APP(TM) software platform that allows people with minimal technical knowledge to maintain their sites-- the company provides the resources today's businesses require: application development and hosting, e-commerce selling/shopping tools, store fronts, payment processing, content management, legacy integration, marketing support for Web presence's "look and feel" and more.