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Automotive Technical Resources Completes First-Round Venture Funding

3 January 2001

Automotive Technical Resources, Inc. Completes First-Round Venture Funding

    TROY, Mich., Jan. 3 Automotive Technical Resources, Inc.
(ATRi), a leading provider of automotive diagnostics and integrated
information delivery systems, announced today the completion of a $2 million
round of venture funding.  The funding resulted in the successful launch of
its system ATRisys(TM), a just-in-time, Internet-supported wireless computer
for use in automotive service applications.  ATRisys supports ATRi's flagship
Smart Service Systems by integrating management information, service
information and training systems into one complete package.
    "The first round of venture funding was incredibly successful with the
launch of ATRisys(TM), and we look forward to the next level of success as we
continue into the next phase of our strategic plan," said Nicholas A.
Cocco, Chairman and CEO of ATRi.
    ATRi creates unique systems to troubleshoot problems with today's
automobiles and trucks.  The company has a team of certified staff
specializing in management process and technical process engineering.  ATRi
also offers CASE certified, complete, comprehensive educational training
programs designed to increase the proficiency of automotive management and
technicians as well as evaluation of current skill level.
    Through its various programs and operational platforms, ATRi can
significantly increase the profits of an automotive service facility by
providing the facility's employees with process, information and both the hard
and soft skills needed to increase service department efficiency and
effectiveness as well as deliver it in a manner that is customer friendly.
    With ATRi's unique and compelling systems to significantly increase its
customers' profitability, the company's growth potential is unlimited.  With
over 250,000 repair facilities in the United States alone, ATRi is targeting a
multi-billion dollar industry.