---

Rockford Corporation Partners with Nissan North America

2 January 2001

Rockford Corporation Partners with Nissan North America

    TEMPE, Ariz., Jan. 2 Rockford Fosgate, a division of
Rockford Corporation announced today that Rockford has reached
an agreement with Nissan North America to develop an OEM system for three new
Nissan vehicles for model year 2002.  These vehicles will begin selling in the
summer of 2001.  Rockford Fosgate systems will be standard in Nissan's Xterra
SE and optional in the Xterra XE, the Frontier Crew Cab, Supercharged Frontier
Crew Cab and the Sentra SE-R.  Rockford's OEM systems installed in these
vehicles will include a radio/cd-player, speakers and an amplifier.
    Gary Suttle, president of Rockford Corporation stated, "We believe this
partnership will enable us to create brand awareness for the Rockford Fosgate
name in the OEM market, enter a new distribution channel, and gain new
customers.  We are excited about this opportunity."
    "Rockford Fosgate is a premier aftermarket mobile audio systems
manufacturer, and they are coming onboard with Nissan so we can offer our
customers the best," says Scott Fessenden, Nissan North America's director of
marketing.  "Rockford Fosgate desires to align itself with an innovative,
youthful and confident automotive manufacturer.  Nissan desires to carry an
audio system known for high quality and power, as well as an edge in its
attitude.  This represents a strong marriage of goals and vision.  We look
forward to a long and successful relationship with Rockford Fosgate."

    This press release includes information that is forward looking.  These
forward-looking statements may be affected by the risks and uncertainties
involved in Rockford's business and are qualified in their entirety by
cautionary statements contained in the Rockford's Securities and Exchange
Commission filings.

    Rockford Corporation is a designer, manufacturer and distributor of
high-performance audio systems for the mobile, professional, and home theatre
audio markets.  Rockford's mobile audio products are marketed under the
Rockford Fosgate and Lightning Audio brands names.  Rockford's professional
audio products and home theatre line are marketed under the Hafler brand name.