General Motors' Los Angeles Design Studio Open! Center Will Be 'Listening Post' for Southern California Lifestyle & Design Trends
2 January 2001
General Motors' Los Angeles Design Studio Open! Center Will Be 'Listening Post' for Southern California Lifestyle & Design Trends
First GM Concept Vehicle for 2001 Revealed!
WHAT: While entry to any automotive design studio is rare, and usually
under the highest security and confidentiality, there'll be a
"sneak peak" inside General Motors' new state-of-the-art design
facility. See the Chevrolet Borrego, a segment-busting concept
that was inspired by international rally racing cars and Baja
pre-runner racers. Also meet some of GM's top executives and
designers.
WHO: - Ron Zarrella, President, GM North America
- Wayne Cherry, Vice President, Design and Portfolio
Development, GM
- John Taylor, Executive Director, Product Design Strategies,
GM
- Frank Saucedo, Director of the L.A. Design Studio
WHEN: Wednesday, January 3, 2001
1:05 p.m. - 1:10 p.m. Welcome and Cadillac Escalade EXT
1:10 p.m. - 1:40 p.m. Global Design and Borrego Reveal
(Television crews are encouraged to come earlier to shoot
B-roll, capture soundbites, etc.)
WHERE: L.A. Design Studio
5350 Biloxi Avenue, North Hollywood, California
(Entrance is on Chandler Blvd. near Cahuenga Blvd. Please call
if you'd like us to fax directions)
WHY: Southern California has long been a breeding ground for the
latest in fashion, music, entertainment and technology, and the
region's worldwide influence and impact on cutting-edge design
and lifestyle trends is well-known. One year ago, General
Motors, in recognition of the wealth of talent and vision that
drives this design influence, established a Design Studio in Los
Angeles' "NoHo" arts and media district. The Los Angeles Design
Studio, part of an international network of design resource
centers that includes Australia, Brazil, England, Japan, China,
Germany, Sweden, and Italy is now operating at full scale, and
already has created and developed innovations in vehicle design.
CONTACT: Scott Taylor of MS&L PR, 323.866.6054, cell, 213.407.5137,
Scott.Taylor@mslpr.com, for Los Angeles Design Studio