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Automotive Technical Resources, Inc. Announces Strategic Partnership With Sehi Computer Products, Inc. to Support ATRisys(TM)

27 December 2000

Automotive Technical Resources, Inc. Announces Strategic Partnership With Sehi Computer Products, Inc. to Support ATRisys(TM)

    TROY, Mich., Dec. 27 Automotive Technical Resources, Inc.
(ATRi), a leading provider of automotive diagnostics and integrated
information delivery systems, announced today its strategic partnership with
Sehi Computer Products, Inc., a leading provider of computer hardware and
support services.
    Sehi Computer Products, Inc. will enhance ATRi's ATRisys(TM) Systems
service offerings by providing complete call center services including help
desk, order processing, pre-order consultation, staging, fulfillment and
project management.
    "ATRi is excited to be working with Sehi Computer Products, Inc., a
company with many years of experience in the computer reseller and help desk
services field," states Nicholas A. Cocco, Chairman and CEO of ATRi.  "We are
after results, and Sehi's track record proves they can deliver."
    "All of us at Sehi are ready to assist ATRi's customers and products as
well as assisting in their corporate growth goals," said Mark Sehi, President
of Sehi Computer Products, Inc.

    About ATRi
    ATRi creates unique systems to troubleshoot problems with today's
automobiles and trucks.  The company has a team of certified staff
specializing in management process and technical process engineering.  ATRi
also offers CASE certified educational and training programs designed to
increase the proficiency of automotive management and technicians as well as
evaluation of current skill level.
    Through its various programs and operational platforms, ATRi can
significantly increase the profits of an automotive service facility by
providing the facility's employees with process, information and both the hard
and soft skills needed to increase service department efficiency and
effectiveness as well as deliver it in a manner that is customer friendly.
    For additional information, visit http://www.atritech.com or contact the company
at 248-585-4200.  ATRi's corporate headquarters are located at 1322 Rankin
Street, Troy, Michigan 48083.