Proxicom Delivers Relaunch of Toyota.com and Lexus.com
21 December 2000
Proxicom Delivers Relaunch of Toyota.com and Lexus.com
RESTON, Va., Dec. 21 Proxicom, Inc. , a
leading e-business consulting and development company delivering multi-channel
solutions to Fortune 500 companies, today announced it has delivered the
relaunch of Toyota Motor Sales, USA's Toyota.com and Lexus.com websites.
Toyota is America's fourth largest automaker and manufactures more than one
million cars per year in North America. Toyota Motor Sales, USA is the
company's marketing, sales, distribution and customer service division.
The newly launched sites use the Internet to leverage the Toyota and Lexus
brands to inspire strong brand loyalty, provide increased dealer network
support and further expand consumer relationships. As Toyota's e-business
partner, Proxicom served as integrator working with Toyota's other service
providers including The Cobalt Group and Saatchi & Saatchi and Team One
Advertising, Toyota and Lexus brands' advertising agencies respectively, to
deliver the sites. Proxicom's primary focus was to create a flexible and
scalable architecture to support future site expansion and Toyota's
enterprise-wide IT standards. The new sites feature simple navigation and
easy access to well-structured product, dealer, financing and company
information.
"Proxicom's e-business and automotive industry expertise along with its
strength and experience as a third-party integrator, allows Toyota Motor
Sales, USA to leverage Internet technologies that will help us achieve our
business goals," said Irv Miller, vice president, Office of the Web, at Toyota
Motor Sales, USA. "In its role as primary developer, we are confident that
Proxicom will be with us to facilitate our e-business requirements into the
future."
Cobalt, a leading provider of e-business products and services to the
automotive industry, built the dealer locator that allows users to enter their
zip code to find the nearest dealer. And Saatchi & Saatchi and Team One
Advertising, created the front-end look and feel to enhance brand equity.
"Expanding consumer relationships beyond the vehicle to include financing,
insurance, auto repair and service as well as many others is a priority for
Toyota," said Steve Sturm, vice president, marketing at Toyota. "Proxicom,
along with the team of leading service providers, have delivered two well-
structured, easy-to-navigate sites that support these goals and lay the
foundation for future Toyota endeavors."
"Toyota is an innovative industry leader that understands leveraging the
Internet is integral to expanding its business operations and maximizing
involvement with its customers," said Michael Beck, senior vice president for
Proxicom's Automotive and Manufacturing practice. "Toyota's decision to work
with Proxicom further solidifies our position as a leader in the automotive e-
business services category."
Toyota is a member of an elite roster of clients that are serviced through
Proxicom's Automotive and Manufacturing practice. The Automotive and
Manufacturing practice provides industry specific solutions for automotive
manufacturers in the areas of e-commerce, branding, customer relationship
management, supply chain management and financial services to help increase
competitive advantage.
About Toyota Motor Sales, USA:
Toyota Motor Sales, (TMS) USA is the marketing, sales, distribution and
customer service arm of Toyota in America. Toyota is America's fourth largest
carmaker and manufactures more than one million cars per year in North
America. TMS is a wholly owned subsidiary of Toyota Motor Corporation. Toyota
ADRs are traded on the New York Stock Exchange (symbol: TM).
Established in 1957, TMS oversees operations of more than 1400 Toyota,
Lexus and Toyota Industrial Equipment dealerships in 49 states. With
approximately 8,500 employees, Toyota Motor Sales and its subsidiaries also
are involved in financial and insurance services, distribution logistics,
motorsports, R & D and the general aviation and recreational boating
industries. The company's main Web site is http://www.toyota.com .
About Proxicom, Inc.:
Proxicom, Inc. is a leading e-business consulting and development company
that delivers innovative Internet and wireless solutions for Fortune 500
companies and other global, forward-thinking businesses. Our more than 1,200
strategy, creative and technology professionals provide specialized e-business
development expertise for the following global practices: Automotive and
Manufacturing, Communications and High Tech, Consumer Goods and Retail,
Energy, Financial Services, Media and Entertainment and Service Industries.
Founded in 1991, Proxicom has developed and built e-businesses for such blue-
chip companies as America Online, General Electric, General Motors, Merrill
Lynch, Marriott International, NBC and Toyota Motor Sales, USA, among many
others. With its headquarters in Reston, Va., Proxicom has offices in Boston,
Chicago, Houston, London, Los Angeles, Madrid, Munich, New York, Paris, Rome,
San Francisco, and Sausalito, Calif. For more information, please visit
http://www.proxicom.com or call 1-866-PROXICOM.
"Safe Harbor" statement under the Private Securities Litigation Reform Act
of 1995: Statements in this release regarding Proxicom, Inc.'s business which
are not historical facts are "forward-looking statements" that involve risks
and uncertainties. For a discussion of such risks and uncertainties, which
could cause actual results to differ from those contained in the forward-
looking statements in this release, see the "Risk Factors" section in the
company's prospectus dated April 19, 1999.