Razorfish Teams With Ford Motor Company to Strengthen Ford's Online Identity
20 December 2000
Razorfish Teams With Ford Motor Company to Strengthen Ford's Online Identity
NEW YORK--Dec. 20, 2000--Razorfish, Inc. , the global digital solutions provider, and Ford Motor Company, a global leader in the automotive industry, today announced the completion of the first in a series of projects concerning Ford's digital strategy - the relaunch of a fully transformed and integrated website, www.ford.com.
"The completion of this project marks the first milestone in a long-term relationship between Razorfish and Ford," said Brian Kelley, vice president, Ford Motor Company and president ConsumerConnect. "Together, we were able to reach our goal - to link the online components of all Ford Motor Company's product and service brands. The collaborative effort enables Ford Motor Company to take a leap forward in the digital medium and strengthen our online identity."
Razorfish provided in-depth strategy and intuitive design, while the Ford-Trilogy joint venture implemented transformational technology to Ford's existing corporate website. In an effort to produce a more user-friendly and consumer-focused experience, the existing site has been completely transformed and a more comprehensive navigation system has been developed. These joint efforts have extended the reach and relevance of Ford's global communications.
"We are extremely excited to have the opportunity to help Ford leverage its brand equity and transform its business to win in today's economy," said Jean-Philippe Maheu, chief operating officer for Razorfish. "The relationship between Ford, the Ford-Trilogy venture and Razorfish has been a very strong fit as we are able to complement and leverage one another in the area of strategy, technology and creativity."
The new site not only offers Ford Motor Company corporate information, but also provides access to product and service information. Ford.com provides easy access to informative and useful features including locating a dealer, searching for a specific vehicle, and the ability to shop across the different Ford Motor Company brands.
"By providing the technology and resources for Ford.com, the Ford-Trilogy joint venture, together with Razorfish, has created the most robust and complete experience available for Ford Motor Company customers, stakeholders and visitors on the Web," said Chris Porch, chief executive officer of the Ford-Trilogy joint venture
The site offers the user multiple methods of accessing information - making for a more intuitive and consistent experience. These features include a Shopping Guide providing pertinent information on all of the different brands, a Vehicle Selector, showcasing all Ford vehicles by brand, and an Online Store, providing access to Ford branded items and accessories. These services will allow Ford's employees, customers and partners the ability to access critical information instantly, thereby increasing overall satisfaction and efficiencies. The new site is powered by Trilogy'MultiChannel Commerce suite and takes advantage of Trilogy'MCC Content Manager(TM)and MCC Needs Analysis(TM)
Opportunities with Razorfish
Razorfish is aggressively recruiting talented leaders. To inquire about a career with Razorfish, please submit a resume to jobs@razorfish.com.
About Razorfish
Founded in 1995, Razorfish is a global digital solutions provider. Razorfish helps clients discover, create, and implement business solutions by leveraging digital technologies across platforms, networks, and devices. From business and brand strategy to system integration, Razorfish provides clients with opportunities to increase revenues, enhance productivity, and maximize competitive advantage. With offices in Amsterdam, Boston, Frankfurt, Hamburg, Helsinki, Los Angeles, London, Milan, Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo, Razorfish employs more than 1,900 people and is headquartered in New York. Recent Razorfish clients include NatWest, Nissan-Europe, RTL NEWMEDIA, Vodafone Airtouch, and Charles Schwab. For more information visit: www.razorfish.com.
About the Ford-Trilogy Joint Venture
Drive, the Ford-Trilogy Joint Venture, founded in February 2000, is the e-commerce partner for Ford Motor Co., transforming the consumer auto experience by creating effective e-business platforms for Ford brands and enabling their presence on the Web. The new company's mission is to accelerate the evolution of Ford Motor into the automotive industry's premier Web destinations for Ford consumers. The new company is based in Austin, TX, with offices in Dearborn, MI, Irvine, CA, and Europe.
About Ford
Ford Motor Company is the world's leading truck manufacturer and the second largest manufacturer of cars and trucks combined. Worldwide revenues in 1999 exceeded $162 billion with net income at a record $7.2 billion. More than 20,000 dealers serve customers in more than 200 markets. Ford's automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury, Th!nk, and Volvo. Other major businesses include Ford Credit and Hertz. Worldwide car and truck sales in 1999 exceeded 7.2 million units.
Forward-Looking Statement Disclaimer
Certain statements made in this press release, are not statements of historical fact and may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Readers are cautioned that a number of risks and factors could cause actual events to differ materially from those indicated in the "forward-looking statements." Such risk factors include, without limitation, Razorfish's ability to successfully integrate acquisitions, manage our growth and international operations effectively, compete in a highly competitive market, retain our professionals and other risk factors identified from time-to-time in our filings with the Securities and Exchange Commission.
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