---

AMCI Announces Executive Appointments

19 December 2000

AMCI Announces Executive Appointments

    VISTA, Calif., Dec. 19 Automotive Marketing Consultants
Inc. (AMCI) President Gordon Wangers announced four strategic appointments
that will further strengthen AMCI's executive team.
    Effective immediately, Jim Sanfilippo is named executive vice president,
regional director, Detroit; Bob Peterson is European sales director; Bill
Bartlett is program manager; and Joe Hogan is vice president, finance and
administration.
    "These four executives bring an impressive mix of marketing, sales and
administrative talent to the AMCI team," said Wangers.
    Jim Sanfilippo, as executive vice president, regional director, Detroit,
is responsible for overseeing AMCI's Detroit operations, and expanding AMCI's
proven reputation for creative marketing solutions within the region.  Before
coming to AMCI he accumulated 25 years of OEM and advertising agency
experience, including previous positions with Chevrolet, Volkswagen
(Porsche/Audi) and Kia.
    Bob Peterson, as European sales director, is coordinating AMCI's testing
and event work in Europe, and brings extensive multi-cultural experience to
the task.  His credentials include work at Saatchi & Saatchi, Ted Bates, SSC&B
Lintas and 17 years as a senior executive on the Toyota account.
    Bill Bartlett, as program manager, is a full-time manager on AMCI's
exclusive Learn & Drive(R) events, following years of experience with AMCI
programs.  Bartlett is a capable professional driver with wide-reaching
competition experience, including Dodge Neons and Mazda Miatas and Proteges.
    Joe Hogan, as vice president, finance and administration, oversees all of
AMCI's complex financial and administrative functions.  His background
includes an emphasis in operations, business planning and mergers and
acquisitions.
    Automotive Marketing Consultants Inc. helps automotive manufacturers and
their marketing partners identify product superiorities and communicate them
to consumers.  Founded in 1981 to create bulletproof documentation for
comparative advertising claims, AMCI's Certified and Comparative Vehicle
Assessment (CVA(R)) testing quickly differentiates vehicles from the
competition.  Advertised claims are then turned into unforgettable real-world
experiences during AMCI's Learn and Drive(R) and sales training events.  AMCI
can be found online at http://www.amcitesting.com .