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RMS Networks Helps Retailers During the Christmas Day Countdown; In-store Television Networks Offer Consumers Gift-Giving Ideas

18 December 2000

RMS Networks Helps Retailers During the Christmas Day Countdown; In-store Television Networks Offer Consumers Gift-Giving Ideas

    FORT LAUDERDALE, Fla.--Dec. 18, 2000--With only a week left until Christmas Day and a President Elect announced, retailers are expecting to see some last minute buying activity this week. During this weakened season of holiday sales, many retailers are also relying on their own in-store television network to help consumers get back into the holiday spirit and the gift-buying mood.
    "Our network suggests holiday gift ideas to our customers," commented Andy Abernathy, senior vice president of ABC Fine Wine & Spirits about BEVision, the in-store television network for beer, wine and spirits retailers nationwide. "It also reminds our customers of people and gifts that are on their holiday shopping list that they may have forgotten. This is a very powerful marketing tool; the power of television really works."
    BEVision is one of many retail networks produced by digital media company RMS Networks. The Company also produces custom programming for pharmacies, auto parts stores, malls, JCPenney stores and The Sports Authority retail locations nationwide.
    "Consumers love our network," said The Sports Authority Chief Operating Officer Jim Tener. "We've found that the average shop time is longer and sales of the products advertised have increased."
    RMS Networks delivers broadcast-quality, digital programming to more than 1.5 million consumers daily. The content, aired in retail locations nationwide, is specific to each niche retail category. Produced in a distance-learning format, segments feature products within the reach of consumers.
    "RMS Networks helps retailers sell more product," said RMS Networks Chief Executive Officer Jason M. Kates. "In addition to offering customers the information that they are seeking to assist them with their purchase decisions, each network is a full-time training tool for store employees."

    Note to Editors and News Producers: The accompanying video news release is available for viewing at the following Satellite feeds: Monday, December 18, 2000 10:00 a.m. - 10:30 a.m./EST Telstar 5 (Five) Transponder 16 (Sixteen) C-Band Audio 6.2 & 6.8
    Downloadable multimedia assets for this story are also available at no cost to journalists at http://www.newstream.com as of Wednesday, November 22, 2000.

About RMS Networks

    RMS Networks is a premier provider of digital broadcast-quality, full motion video programming that is primarily distributed by two-way broadband satellite networks to video monitors in retail locations nationwide. Through this platform, advertisers can directly market to targeted consumers at the point of purchase, and retailers and their vendors can deliver training, product information and company-wide communications to in-store employees. As of September 30, 2000, programming produced and distributed by RMS Networks reaches more than 1.5 million consumers daily at more than 3,400 sites in 49 states. These sites include more than 1,650 Advance Auto Parts stores, more than 900 pharmacies, approximately 500 JCPenney locations, more than 240 beer, wine and spirits stores, 67 mall-located cyberXpo.com Internet access terminals, 58 Planet Hollywood restaurants and 10 The Sports Authority locations. RMS also develops tailored Internet strategies, namely www.PharmaSee.com and www.BEVision.net, which integrate in-store network programming content. Additional Company information can be accessed by visiting www.rmsnetworks.com.