comScore Networks Enters Automotive Information Market as Castrol North America Implements comScore's Customer Knowledge Platform
18 December 2000
comScore Networks Enters Automotive Information Market as Castrol North America Implements comScore's Customer Knowledge Platform
RESTON, Va.--Dec. 18, 2000--comScore Networks:comScore to Fulfill Castrol's Core Intelligence Needs for Long-Term
Business Planning and Decision-Making
comScore(TM) Networks, creators of the next-generation Customer Knowledge Platform, today announced that it has entered the automotive information market with the signing of Castrol North America.
comScore can now provide services and solutions that will enable automotive industry executives to gain a deeper understanding of the online shopping and surfing behavior of consumers interested in automotive products.
According to Forrester Research, automotive suppliers expect Internet-influenced sales to reach 68 percent of revenues by 2004, up from less than one percent today. Castrol North America, an international leader in automotive lubricants and technology, has chosen comScore to provide services and solutions that will enable Castrol to understand better the fast-changing dynamics of online consumer behavior.
"comScore will provide unprecedented insight into consumer behavior, allowing us to better serve our customers," said Lauren Segal, Internet manager for Castrol. "No other information source can provide comScore's level of detail."
With the addition of the automotive market, comScore is now working with clients representing the following industries: consumer packaged goods, apparel, automotive, e-commerce, retail, financial services, wireless technology, direct marketing, market research and marketing services.
"The automotive industry is being fundamentally altered by the impact of the Internet on consumer behavior," said comScore President and CEO Magid Abraham. "By adding Castrol to our current client roster, we have entered into another of the primary industries, which will benefit significantly from comScore's services and information. Our next step in providing services to the automotive industry will be to add the capability of monitoring the offline automobile buying of the consumers that are participating in the comScore database. With this capability, we will be able to relate consumers' online automobile research to their offline buying and provide automobile manufacturers with unprecedented insight into ways in which they can harness the power of the Internet."
Abraham also acknowledged the benefits to Castrol of using online consumer behavioral data as a business tool.
"Through our analysis, Castrol will gain a thorough understanding of where its customers go online, what they purchase and how its competitors are behaving," said Abraham. "Consumer Internet behavioral data is a powerful tool that can help companies like Castrol achieve their long-term business goals while satisfying current customer needs."
About comScore Networks Founders
comScore Networks was founded in August 1999 by Chairman Gian Fulgoni, formerly chairman and CEO of Information Resources Inc. (IRI) and CEO Magid Abraham, Ph.D., founder and former CEO of Paragren Technologies, a CRM software provider now part of Siebel Systems, and president/COO of IRI. Together they grew IRI from a start-up into a leading market information firm in the U.S. with annual revenues in excess of $500 million. Both are recognized experts in the field of building solutions based on an improved understanding of consumer behavior.
About comScore Networks
comScore Networks is a provider of infrastructure services to the Internet E-conomy based on its next-generation Customer Knowledge Platform. comScore provides the only comprehensive information available on Internet users, including buying behavior, anywhere on the Web. Its services are based on the electronic monitoring of millions of people who have opted to allow their behavior to be confidentially monitored. comScore provides detailed information to optimize decision-making and fuel high-performance CRM solutions.
The company's investors include Accel Partners, Brinson Partners , Comdisco Ventures , divine interVentures , Flatiron Partners, Forrester Research , Institutional Venture Partners, Lehman Brothers Venture Fund and Siebel Systems . comScore Networks is headquartered in Reston, Va., with offices in Chicago and San Bruno, Calif. Visit comScore Networks at www.comscore.com.
About Castrol
Castrol markets leadership brands Castrol GTX(R), Castrol SYNTEC(R) and Castrol SYNTEC BLEND(TM) in the conventional, full synthetic and synthetic blend lubricant product segments, respectively. Castrol also maintains a leadership position in the automotive chemical market via the Castrol SUPER CLEAN line of automotive cleaners.