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Microsoft Corp. to Sponsor Automotive Computer Technology Showcase at SAE Congress

15 December 2000

Microsoft Corp. to Sponsor Automotive Computer Technology Showcase at SAE Congress

    WARRENDALE, Pa., Dec. 15 Microsoft Corp.
will sponsor the Automotive Computer Technology (ACT) Showcase at the 2001
Society of Automotive Engineers (SAE) World Congress being held at Cobo Center
in Detroit, March 5-8, 2001.
    The ACT Showcase is a unique part of the SAE Congress Exhibition of more
than 1200 automotive supplier companies.  Firms like FreeMarkets Inc.,
SRI International, B2Emarkets, and Covisint will display advanced electronic
technology as applied to the automotive industry.  Approximately 50 exhibitors
will cover 8500 square feet in Michigan Hall as part of the ACT Showcase.
    "We are very pleased to be a sponsor of the Automotive Computer Technology
Showcase," said Gonzalo Bustillos, director, business development and
marketing in the Automotive Business Unit at Microsoft.  "SAE is known as the
leader in advanced automotive technology and Microsoft intends to be a
significant player in this growing field."
    "SAE is proud to partner with Microsoft," said Dave Amati, Director,
Professional Meetings & Activities Group for SAE.  "Our World Congress is
constantly changing as automotive technology changes and Microsoft represents
that evolving technology."
    More than 100 companies are making their exhibiting debut at the 2001 SAE
World Congress.
    For more information on the 2001 SAE World Congress, visit the SAE website
at http://www.sae.org or call the SAE Hotline at 1-877-SAECONG (1-877-723-2664).  For
information on exhibiting in the ACT Showcase, contact Greg Muha, Sales
Manager, at 724-772-4071 or gmuha@sae.org.