The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

RevAuto.com Turns Online Car Buying Upside Down!

15 December 2000

RevAuto.com Turns Online Car Buying Upside Down!
   Using Reverse Auction Technology, RevAuto.com Introduces New-Car Buying
                   At the Most Competitive New-Car Prices!

    SANTA CLARA, Calif., Dec. 15 RevAuto.com, the
San Francisco Bay Area's hottest online new-car buying site, is giving
Bay Area residents reason to celebrate this holiday season.  RevAuto puts the
world's best negotiators -- car dealers -- to work to give new-car buyers the
most competitive price!
    Ted Macauley of Santa Clara saved more than $5,600 off of the
Manufacturers' Suggested Retail Price (MSRP) on a brand new Ford Explorer he
purchased through RevAuto.com.  Says Macauley, "the site was easy to navigate
and the process was extremely quick.  Within 48 hours, I had a new car, priced
thousands of dollars below what I expected to pay.  It completely took the
stress out of finding a new car."
    Bay Area Ford dealers bid so aggressively that the price quickly plummeted
more than $5,000 off the MSRP in early bidding.  Several bids later, the final
price was an amazing $5,637 below MSRP.
    John Wax is another customer thrilled with his new purchase.  "It's a very
easy process.  I avoided a lot of shopping and negotiating for hours with a
dealer.  I work 10 to 12 hours a day and travel 200,000 miles a year and don't
have the time to shop for a new car.  This saved me time and money!"
    Shaun Del Grande, President and CEO of RevAuto, says, "Messrs. Macauley's
and Wax's experiences are indicative of how powerful the RevAuto solution is
for both new-car customers and dealers.  RevAuto creates a fair opportunity
for dealers to compete for a committed customer's business, and our website
alleviates the negotiation pains that customers and dealers often endure."

    About RevAuto.com
    Through RevAuto's revolutionary reverse auction technology and large
dealer network, new-car shoppers visiting http://www.revauto.com or any RevAuto
"powered by" auction site can build their new car online and watch as car
dealers actively bid for their business.  Using technology from
Sun Microsystems, Oracle, and Chrome Data Corporation, RevAuto's new-car
buying solution seeks to enhance the Internet auto experience pioneered by
sites like Autoweb, Autobytel, and CarsDirect.  Currently serving the
San Francisco Bay Area, RevAuto is currently expanding its new-car buying
service into other regional markets.