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William E. Baker Appointed Vice President, Corporate Communications For Land Rover North America, Inc.

13 December 2000

William E. Baker Appointed Vice President, Corporate Communications For Land Rover North America, Inc.

    LANHAM, Md., Dec. 13 Land Rover North America, Inc. has
announced the appointment of William E. Baker as Vice President, Corporate
Communications.  He will report to President and CEO Howard I. Mosher and will
serve on the company's Executive Committee.
    Mr. Baker, 56, rejoins Land Rover North America after a four-year
assignment in the United Kingdom, where he had been Director, Land Rover
Communications Programs since 1997.  In that position, he supported the
worldwide launch of Land Rover's Freelander and Discovery Series II models and
coordinated Land Rover's 50th Anniversary activities.
    In his new role, Mr. Baker oversees all news media relations and external
public affairs activities.  He will also be responsible for expanding the Land
Rover Experience off-road driving schools program.
    Mr. Baker was part of the original executive team that created Range Rover
of North America, Inc. (later named Land Rover North America, Inc.) in 1986.
He served as the company's Vice President, Corporate Communications from 1987
to 1997.
    "Bill's experience will be invaluable as we expand our presence here with
the addition of Freelander and other new products," said Howard Mosher,
president and CEO of Land Rover North America.  "His expeditions with the
press have taken him all over the world, giving him unmatched insights into
Land Rover's brand and heritage."
    A 27-year veteran of the automotive industry, Mr. Baker has held public
relations positions for several domestic and European manufacturers including
Ford and Volvo-companies which, along with Land Rover, are now part of Ford
Motor Company's Premier Automotive Group.  He was originally a broadcast
journalist based in Cleveland, Ohio.
    Mr. Baker and his wife Marylynn will live in Annapolis, Md.  He is a
member of The Explorer's Club, the Annapolis Yacht Club and a Fellow of the
Royal Geographical Society, London.