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DaimlerChrysler and NiaOnline Form Multi-Year Alliance

13 December 2000

DaimlerChrysler and NiaOnline Form Multi-Year Alliance

    CHICAGO, Dec. 13 DaimlerChrysler today announced an
exclusive partnership with NiaOnline, the nation's first comprehensive website
for African-American women.  As the sole automotive sponsor, the on-line forum
will broaden DaimlerChrysler's exposure to one of the nation's most
economically viable consumer groups.
    "We have the opportunity to initiate an on-line dialogue with a very
influential market segment," says Charlie Hudson, DaimlerChrysler Director of
Diversity Marketing and Special Projects.  "Additionally, our partnership with
NiaOnline allows DaimlerChrysler to use technology to demonstrate our support
for the African-American community through programs such as Fit For A Kid, a
national child safety seat inspection program and the Woodholme Foundation
Celebration scholarship program for at-risk high school students," Hudson
said.
    Recognizing that African-American women influence over $400 billion in
spending annually, NiaOnline will provide business solutions to companies that
seek greater efficiency and effectiveness in reaching these consumers.
    The company offers a "customer to business" model that allows companies to
utilize new media as a diversity tool to enhance product promotions, brand
building, employment initiatives and corporate image.
    The DaimlerChrysler-NiaOnline alliance includes sponsorship of an on-line
journal by noted author Dorothy Randall Gray, information about corporate
philanthropic programs, and an automotive showroom with product information
and direct links to the DaimlerChrysler website.
    To learn more, visit http://www.niaonline.com (AOL Keyword:  NiaOnline).