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Peacock Financial's iNetPartners Agrees to Strategic Partnership With Autobytel, Introduces Expanded Product Services at iNet4Cars.com

13 December 2000

Peacock Financial's iNetPartners Agrees to Strategic Partnership With Autobytel, Introduces Expanded Product Services at iNet4Cars.com

    LOS ANGELES--Dec. 13, 2000--In ongoing efforts to provide the best-quality service to its customers, iNetPartners Inc., an automotive e-commerce division of Peacock Financial Corp. (OTCBB:PFCK), is entering into a strategic partnership with Autobytel.com Inc. (www.autobytel.com).
    iNetPartners operates iNet4Cars.com (www.inet4cars.com).
    The Autobytel.com Aftermarket Program will enable iNet4Cars.com car buyers to view, customize and request vehicle-specific aftermarket products from a broad range of product categories during the online vehicle purchase request process.
    After confirming the details of the vehicle purchase request and aftermarket product selection with the consumer, the dealer can fulfill aftermarket product sales using a manufacturer direct-to- dealer distribution network through Source One Marketing, a national online fulfillment system that will process ordering, shipping and billing for the more than 5,000 Autobytel.com Accredited Dealers.
    In its continuing commitment to meeting the needs of retail dealerships operating Internet-based online automotive Web sites, iNet4Cars.com is expanding its strategic objectives to include an Integrated Internet Management System (iIMS) within dealership groups.
    Tammy Dunn, senior vice president of marketing, said: "We continue to see the rapidly growing need for additional Internet-related resources at retail dealerships.
    "Many of our dealer partners are experiencing an overload of unqualified consumer leads generated from any number of auto-related Web sites. Converting those leads into sales is essential to maintaining a competitive edge in the auto industry. Our system will provide dealerships with powerful tools and personnel that come from our own resources, and will work with them from initial contract all the way through to closing the sale."
    In a separate statement, Robert Braner, president of iNetPartners, stated: "I would like to amplify Ms. Dunn's comments. Other than the overall economy, the only constraint we see to future growth within a dealership is breaking with the traditional management and sales methodology.
    "In order to be more successful in the Internet environment, you must challenge conventional thinking by maintaining a touchstone with reality combined with an understanding of how the art of Internet management and business can be applied to the functional areas discipline. IIMS delivers that and results in productivity enhancements."
    iNet4Cars.com is a consumer-friendly premier online automotive resource designed to empower buyers with a time-efficient medium to facilitate a car purchase in their local area, and it provides dealers with an efficient way to reach automobile buyers within that market.
    Peacock Financial is an investment holding company, fully reporting with the Securities and Exchange Commission as a BDC (Business Development Corporation) under the Investment Company Act of 1949, as amended.

    About Autobytel.com

    Internationally branded Autobytel.com (http://www.autobytel.com) is an acknowledged leader in online automotive commerce. Autobytel.com offers consumers a positive purchasing and ownership experience, while providing its Accredited Dealer Network with an efficient way to reach online car buyers.
    As it assists consumers through every aspect of the automotive life cycle, Autobytel.com provides continuity into the next vehicle purchase. Autobytel.com , the global leader in online automotive commerce, brings car buyers, owners and sellers together in a trusted environment, empowered by the Internet.
    Through its extensive automotive content and multiple purchasing, financing, insurance and service options, Autobytel.com offers consumers choice and peace of mind throughout the automotive life cycle, while providing its network of accredited dealers and automotive services partners the most efficient way to reach online car buyers and owners.
    Autobytel.com and its wholly owned subsidiary, CarSmart.com, have a network of more than 5,000 dealers nationwide and are the seventh- largest generator of automotive sales in the United States, just behind GM, Ford, DaimlerChrysler, Toyota, Honda and Nissan.
    Autobytel.com has been ranked No. 1 in dealer satisfaction with Online Buying Services for three years in a row by J.D. Power and Associates. Autobytel.com's low-cost, no-haggle car-buying program is available in the United States, Canada (www.autobytel.ca), the United Kingdom (www.autobytel.co.uk), Sweden (www.autobytel.se), Japan (www.autobytel-japan.com) and Australia (www.autobytel.com.au).
    With headquarters in Irvine, Calif., Autobytel.com is recognized as the company that transformed the $1 trillion new-car industry when it invented online car buying.