FreeCar Media Announces International Expansion With Launch of FreeCar Japan

12 December 2000
FreeCar Media Announces International Expansion With Launch of FreeCar Japan
    LOS ANGELES, Dec. 12 FreeCar Media, creator of an
innovative new form of out-of-home advertising, announces its introduction
into international markets with the launch of FreeCar Japan.  The three-year
licensing agreement is the culmination of financing from Try-Networks
International and additional Japan-based private investors, according to Keith
Powers, vice president and co-founder of FreeCar Media.
    "FreeCar Media's out-of-home advertising offers advertisers an innovative
solution to differentiate and penetrate a market that has traditionally been
bombarded with an array of advertising messages," said Powers.  "This is the
first step of many into international markets.  We anticipate launching the
FreeCar business model in other parts of Asia, Europe and Latin America by
March 2001."
    With offices in Tokyo, Osaka and Kyushu, FreeCar Japan offers advertisers
the ability to reach captive consumers in an environment brimming with
receptive members of their target audience, increasing their advertising
value.  Initial advertisers include powerhouse brands such as Toshiba-Japan
and YAHOO! Japan.
    "When we discovered FreeCar Media, we instantly identified that it was an
ideal way to deliver direct value to consumers and advertisers," Ken Takeda,
President of FreeCar Japan.  "This form of mobile advertising will be very
successful in Japan because it will enable advertisers to streamline its
messages while breaking through the current barriers of the lack of
advertising space and skyrocketing costs."  Drivers are strategically selected
based upon the marketing needs of the advertiser and the drivers' individual
lifestyle demographics, which are received when a driver registers at
http://www.FreeCar.co.jp.
    Try-Networks International is a holding company for multiple online and
offline businesses and is listed in the top 10 Internet properties in Japan.
Its most prominent Internet properties are a group of free services including:
FreeMail, FreeWeb, FreeCom, and FreeGroup.
    FreeCar Media's management team is lead by Chairman, CEO and co-founder
Lawrence Butler who is also currently chairman and CEO of Alpha Technologies
Group Inc. (ATGI), a $75 million publicly traded company.  COO and co-founder
Chris Gaebler helped launch CarsDirect.com, the leading car retailer on the
Internet, and co-founder and vice president of sales Martin Caan is the former
president of Kings Road Entertainment.  Leading international sales is vice
president and co-founder Keith Powers who recently merged his company
MyFreeCar.com with FreeCar Media.
    Based in Los Angeles with offices in New York and Japan, FreeCar Media's
wrapped vehicles are the newest innovation in alternative out-of-home
advertising, providing advertisers an interactive and visual marketing tool
with which to reach their audiences.  The company offers advertisers the
opportunity to wrap their name and logo around a vehicle model of their
choice, driven by a driver of their choice.  From retail chains to consumer
products and brokerage houses, FreeCar Media has a vehicle and driver to match
each advertiser's reach and target audience.  Existing advertisers include
Jamba Juice, Andersen Consulting, Thom McAn, Mobile Engines and Taco Bell.  To
find out how to become an advertiser, or to sign up as a driver, visit
http://www.FreeCar.com.  For more information or to schedule an interview, please
contact Joanne Licausi at (619) 234-0345 or via email at
licausi@formulaPR.com.