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Saab Names Richard O'Kelley Vice President Of Sales

11 December 2000

Saab Names Richard O'Kelley Vice President Of Sales

       *  O'Kelley Promoted From Director of Retail Network Development
       *  Saab Will Split Sales and Distribution to Sharpen Focus on Each

    NORCROSS, Ga., Dec. 11 Richard O'Kelley has been named
Vice President of Sales for Saab Cars USA, Inc., the U.S. importer and
distributor of Saab 9-5 and Saab 9-3 automobiles.
    In this capacity, O'Kelley will be responsible for management of Saab's
sales and distribution, including the achievement of Saab's annual sales
objectives for cars, parts, and accessories.  This position is extremely
critical to ensuring the continued growth of the Saab brand in the U.S. Under
O'Kelley's direction, the Regional Teams, Retail Network Development (RND),
Distribution, and Sales Operations will implement Saab's sales strategies, and
will prepare the company for the arrival of a revamped product portfolio.
O'Kelley reports to Dan Chasins, President and COO of Saab Cars USA, Inc.
    Prior to this promotion, O'Kelley was Director of RND.  Earlier, he held
the position of National Fleet Manager and began his career with Saab in 1992
as a District Sales Manager.  Prior to joining Saab, O'Kelley was Vice
President and General Manager of Menard Enterprises, a large retail automotive
operation.  He also spent three years with Toyota Motor Distributors and nine
years with Ford Motor Company.  O'Kelley holds a Masters of Business
Administration degree from Georgia State University and a Bachelors of
Business Administration degree from University of Georgia.
    In conjunction with this appointment, Saab announces a change to its Sales
Operations organization.  Sales and distribution will now be split into two
separate areas in order to provide sharper focus on each of these core
business units.
    Gordon Wolter has been named the Director of Distribution and Vehicle
Management, responsible for distribution, volume planning, and car
administration.  Heather Stewart, transferring from Saab Financial Services
Corp., is the Director of Sales Operations, responsible for sales program
development, commercial fleet programs, International and Diplomatic Sales,
and used car programs.