[EMAIL] AMA Pro Racing, Progressive Insurance to launch website devoted to flat-track fans
11 December 2000
AMA Pro Racing, Progressive Insurance to launch website devoted to flat-track
fans
PICKERINGTON, Ohio -- AMA Pro Racing and Progressive Insurance have teamed
together to launch 1800FlatTrack.com, a new fan-centric series website that will
offer new and longtime race fans a unique perspective into the world of
flat-track racing. Look for 1800FlatTrack.com to be launched in time for Daytona
Bike Week and Round 1 of the 2001 AMA Progressive Insurance U.S. Flat Track
Championships.
The website will not only provide up-to-the-minute racing results, news and
exclusive photos, but also will feature first-ever content for the flat-track
racing community. Although the primary audience for the website is fans, the
site will also be a venue for riders, teams, promoters and sponsors to educate
the racing community about the most tradition-rich form of racing on the planet.
While still in development, major features of 1800FlatTrack.com will
include:
? Race stories and photos from each event in the 2001 AMA Progressive
Insurance U.S. Flat Track Championships.
? Up-to-the-minute @theWire race results and points standings sent straight
from the race during every race weekend.
? Weekly columns covering a wide-range of topics, written by experts with
varying perspectives, including defending Progressive Insurance Grand National
and SuperTrapp SuperTrackers champion Joe Kopp; noted race announcer and
ultimate insider J.B. Norris. Also included will be a column for paddock rumors
and news tidbits, a regular section written by AMA Pro Racing Dirt Track
officials, and an Ask the Experts section where fans can get their tough
questions answered by key industry personalities.
? Top-20 rider and team biographies complete with a detailed rider history
and an overview of each team. The goal is for each team to manage its own
content, giving teams unprecedented web exposure.
? A section devoted to the rich history of dirt-track racing in America that
will include comprehensive listings of race records by rider, year, facility and
series.
? Throughout the year, online auctions will offer exclusive rider memorabilia
with proceeds going to the year-end points fund.
? A secure online giftshop will feature must-have apparel for race fans of
all ages. A highlight of the shopping area will be the officially licensed gear
from top riders on the circuit.
? A listing of television broadcast times for series action on Speedvision
and Fox Sports Net.
"Our goal with 1800FlatTrack.com is to create the most comprehensive,
entertaining and informative destination on the Internet for flat-track racing
fans of all types," said AMA Pro Racing CEO Scott Hollingsworth and added that
the website will be of value to more people than just fans. "All parts of the
flat-track community will have a stake in the website -- riders, teams,
promoters and sponsors."
Progressive Insurance is a leader on the Internet with its own
award-winning website, progressive.com. "Progressive 'gets' the Internet like no
other insurance company. Progressive.com continues to be the only website where
motorcyclists can get instant, accurate quotes and actually buy a policy
online," said Miriam Deitcher, Progressive's motorcycle marketing manager.
"Partnering with AMA Pro Racing to launch 1800FlatTrack.com is a natural fit for
us, given our role as title sponsor of AMA flat-track racing and our history of
innovation on the Web."
Progressive Insurance (NYSE:PGR), headquartered in Mayfield Village,
Ohio, is the nation's largest motorcycle insurer and one of the nation's largest
personal auto insurers. In business since 1937, the company provides all drivers
with competitive rates and 24-hour, in-person services.
Progressive has a long history of involvement with the AMA which includes
being its exclusive insurance provider and providing discounted rates for AMA
members. More information about Progressive can be found at progressive.com.
For immediate post-race results, rider information, AMA Pro Racing notes
and news, check amaproracing.com.
-30-
Connie Fleming
Public Relations Administrator
AMA Pro Racing
cfleming@amaproracing.com