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General Manager Steps Down From Ducati Motor

8 December 2000

General Manager Steps Down From Ducati Motor

    BOLOGNA, Italy, Dec. 8 Ducati Motor Holding S.p.A. , a leading
manufacturer of high performance motorcycles, today announced that Massimo
Bordi, General Manager, is leaving the Company to pursue other career
opportunities.  Among Mr. Bordi's achievements during his years of service at
Ducati were the development of the Ducati 916 and the Desmoquattro engine.  He
also made significant contributions to the success of Ducati's racing team in
recent years.
    "Ducati takes this opportunity to thank Mr. Bordi for giving so much to
the Company and we wish him every success in the future," said Carlo
Di Biagio, Chief Executive Officer of Ducati Motor Holding.  "The Company
hopes to have the opportunity to work with Mr. Bordi again in the areas of
racing and engine development in order to benefit from his extensive knowledge
and experience."
    "The greater part of my career has involved participating on exciting
projects at Ducati," commented Mr. Bordi.  "I am particularly proud of the
Company's growth over the last decade.  During these past four years -- with
Ducati's new international team -- we have worked together to create a truly
global company which has enjoyed spectacular results.  A part of my heart will
always remain at Ducati."
    "Ducati does not plan to replace Mr. Bordi," continued Mr. DiBiagio.
"Rather, we consider his departure an opportunity to review the structure of
our operations and to grow into a more de-verticalized organization as a
platform for future growth."
    Founded in 1926, Ducati builds racing-inspired  motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence.  Ducati has won nine of the last eleven World Superbike
Championship titles and more individual victories than the competition put
together.  The Company produces motorcycles in four market segments which vary
in their technical and design features and intended customers:  Superbike,
Supersport, Monster and SportTouring.  The Company's motorcycles are sold in
more than forty countries worldwide, with a primary focus in the
Western European and North American markets.  For more information about the
Company, please visit their website at http://www.ducati.com .

    This press release contains statements that are forward-looking and are
subject to a number of risks and uncertainties that could cause actual results
to differ materially from those anticipated, as described in the Company's
1999 annual report, as filed with the U.S. Securities and Exchange Commission
on Form 20-F, dated July 3, 2000.