Land Rover Greenville Wins Land Rover TreK 2000 LAND ROVER TREK 2000 COMPETITION They meant to do this! Land Rover Denver East (Colo.) team member Kirby Garrison directs his team's Land Rover Discovery Series II through this 60-degree side tilt during the Land Rover TReK 2000 Finals' "Test Drive" competition. (PRNewsFoto) [JL] WHITE SULPHUR SPRINGS, WV USA 12/07/2000

7 December 2000

             S.C.-Based Land Rover Retailer Takes TreK Trophy In
              4th Annual Four-Wheel Drive Team-Building Exercise

    WHITE SULPHUR SPRINGS, W.Va., Dec. 7 Greenville, S.C.-
based automotive retailer Land Rover Greenville has won the Land Rover TReK
2000 off-road driving competition.  The TReK Finals took place recently on the
grounds of The Greenbrier, a world-class vacation resort located in the
mountains of West Virginia.  Land Rover TReK is a rigorous off-road driving
competition designed to build product knowledge and brand enthusiasm among all
Land Rover retailers.  This year's Land Rover TReK brought three-person Land
Rover retailer teams from throughout the U.S., Canada and Australia to West
Virginia to compete in one of the six Trial events.  The winning team from
each Trial advanced to the November 16 Finals.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20001207/DCTH050 )
    The TReK Final was a grueling, 12-hour event that demanded strength and
intelligence from every competitor.  Overall winner Land Rover Greenville's
team included technician Tim Scully, parts manager Ross Shelnutt and sales
guide Bill Silva.  The Greenville team won Land Rover TReK 2000 by acquiring
the most total points -- 700 of a possible 800 -- in eight intense four-wheel
drive and outdoor sporting contests that included an autocross, a kayak
regatta and a time/speed/distance rally.  "This was incredible," remarked an
enthusiastic Bill Silva.  "TReK is the type of event that only a handful of
people in the world get to do.  This trophy is for our dealership, our team
and for everyone who made this competition come alive."
    Most of the TReK events required the use of specially equipped Land Rover
Discovery Series II vehicles manufactured in England by Land Rover Special
Vehicles.  The TReK events began at 5 a.m. with a logic quiz on off-road
driving, Land Rover vehicles and their competitors; a Land Rover "Service
Drive" task race that included winching and tire-changing exercises; an
autocross; an English trials course; an orienteering exercise; and a
time/speed/distance off-road rally.  Also part of the TReK 2000 Finals was a
running, mountain biking and kayaking regatta.  The main event was the "TReK
Test Drive," an off-road obstacle course that required the teams to maneuver
their Discovery Series IIs through extreme off-road situations such as an
"incline bridge" obstacle and a 60-degree side-tilt.
    "TReK is a unique motivational competition that helps give Land Rover an
edge in the marketplace," said Howard Mosher, president and CEO of Land Rover
North America, Inc.
    "Land Rovers are highly specialized four-wheel drive vehicles that demand
a knowledgeable and enthusiastic sales and service organization.  TReK helps
us maintain our leadership on the four-wheel drive front."
    Land Rover TReK was created by Land Rover University, the service training
and development arm of Land Rover North America, Inc.  TReK was developed out
of Land Rover's belief that motivated, knowledgeable and capable Land Rover
retail personnel create a superlative ownership experience for the sport-
utility maker's customers.
    "The goal of TReK goes beyond giving our teams a good workout.  It gets
them excited about Land Rover," remarked Bob Burns, training and development
manager for Land Rover North America.  "The message of TReK is: if you are
smart about what you're doing, a Land Rover can help take you anywhere.  That
concept is certainly worth getting excited about, and our customers can
definitely feel that excitement when they visit a Land Rover Centre and start
asking our sales personnel about Land Rover."
    TReK 2000 winner Land Rover Greenville is one of 143 Land Rover retail
outlets currently doing business in the U.S. and Canada.  Eighty-six of these
retailers are critically acclaimed Land Rover Centres.  Due in large part to
Land Rover University's benchmark training programs and team-building events
like TReK, Land Rover retailers continue to score near the top of the industry
in critical retailer-focused customer satisfaction studies.  Land Rover
retailers also benefit from very low employee turnover rates.
    To qualify for TReK, each participating retailer must have scored a 90 or
better in Land Rover North America Inc.'s most recent internal customer
satisfaction index research, among other requirements.  Entry was offered to
the qualified Land Rover retailers on a first-come, first-served basis.
    The Greenbrier, home of Land Rover TReK '00, is a world-class, 6,500-acre
resort located in West Virginia's Allegheny Mountains, approximately 260 miles
southwest of Washington, D.C.  The Greenbrier is also home to a permanent,
year-round Land Rover driving school that was established in 1999.
    The first Land Rover TReK event was held in Social Circle, Ga., not far
from Atlanta, in 1996.  Subsequent TReK events have been held in Tinmouth, Vt.
and Bodega Bay, Calif.

    /NOTE TO EDITORS:  Land Rover North America, Inc., established in 1986,
imports and distributes Range Rover and Discovery Series II vehicles
manufactured for sale in the U.S. by Land Rover Group Limited in Solihull,
England.  Land Rover's worldwide operations are wholly owned by Ford Motor
Co., Dearborn, Mich.  Land Rover-related press releases and electronic images
of the company's products are available online in the Land Rover section of
Ford Motor Co.'s media web site (http://www.media.ford.com)/