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Murphy McGinnis Media Backs Local Auto Dealers with CarCast from PowerAdz.com

7 December 2000

Murphy McGinnis Media Backs Local Auto Dealers with CarCast from PowerAdz.com

    TROY, N.Y.--Dec. 7, 2000--PowerAdz.com today announced that Murphy McGinnis Media, publisher of 17 daily and weekly newspapers in northeastern Minnesota and northwestern Wisconsin, has selected CarCast(TM), the turnkey Internet car buying service from PowerAdz, to launch a competitive, cost-effective online 'auto-marketplace' for car-buyers and auto dealers in its local markets.
    CarCast allows newspapers to compete more successfully against national Internet brands by providing their readers with a consumer-friendly, car-buying service that features the combined inventory of their local auto dealers, a full-feature purchase request system and a wide variety of co-branded content to help make car-buying a hassle-free experience. CarCast also offers auto dealers a variety of powerful but easy-to-use tools for managing and marketing their inventory while promoting their local brand name investment.
    Murphy McGinnis' properties join over 50 newspaper affiliates using CarCast as their online automotive solution, including the Dallas Morning News, Omaha World Herald, Orange County Register and the Pittsburgh Post-Gazette.

    About PowerAdz.com

    PowerAdz.com is a leading Internet infrastructure provider and aggregator of local, granular content, assembling the largest network of local, newspaper-based community portals on the Internet. The company publishes all or part of over 1,500 online newspapers, daily, has thousands of participating advertisers and over 20 state press association endorsements. The company's network advertising programs provide a unique opportunity for businesses to reach the "hometown" demographic.
    PowerAdz.com affiliates include hundreds of suburban, daily and weekly newspapers across America, and boast many of the largest newspapers and newspaper groups in the country, including the New York Post, Dallas Morning News, Journal Register Company, Pittsburgh Post-Gazette, Omaha World Herald, Orange County Register, Milwaukee Journal Sentinel and the Bergen Record. PowerAdz.com markets its services under the AdQuest, CarCast, AuctionHill, ThinkHomes, CareerGold and Zwire! Internet brands. For more information, visit www.poweradz.com.