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Ford Drives 2001 Escape Promotion with MindArrow eBrochures

6 December 2000

Ford Drives 2001 Escape Promotion with MindArrow eBrochures

                Leading Car Manufacturer Uses Rich Media Email
                  To Generate Excitement for Its Newest SUV

    ALISO VIEJO, Calif., Dec. 6 MindArrow Systems
, a provider of Web-based ASP solutions designed to improve
response rates and reduce printing costs with targeted multimedia messaging,
today announced the launch of an interactive email marketing campaign for the
Ford Motor Company's all-new 2001 Escape sport utility vehicle (SUV).
    To drive consumer awareness and excitement for Ford's latest SUV,
MindArrow built and distributed an interactive, multimedia eBrochure(R) to
consumers who opted-in to receive information via email about this new
vehicle.  Developed in conjunction with Ford's advertising agency, J. Walter
Thompson, the eBrochure is designed to drive interest in the Escape while
helping Ford compile a database of prospective buyers for this exciting new
vehicle.
    "More and more car buyers are going online to obtain information on new
cars," said Tom Grill, California marketing manager, Ford Division.
"eBrochures enable us to provide our target customers with a more compelling
message that not only shows them the automobile, but also lets them experience
the excitement with stimulating sights and sounds."
    To promote the Escape, MindArrow distributed the eBrochure to
approximately 20,000 recipients on December 4.  The eBrochure featured a
30-second video clip from the Escape television commercial, provided
recipients with hyperlinks to the Ford Escape Web site and brochure request
page, and also allowed viewers to forward the interactive message to a friend.
The eBrochure included a hyperlink to a special co-branded promotion with ABC
Sports called "Escape to the Bowl Championship Series."  Through this
promotion, Ford is giving away 16 new Ford Escapes and two trips to each of
the four bowl games that make up college football's Bowl Championship Series
(Rose, Sugar, Fiesta and Orange).  The Ford Escape eBrochure can be downloaded
for viewing at:
http://www.mindarrow.net/downloads/download.asp?cid=282&mid=-1.
    "With our help, J. Walter Thompson was able to create an eBrochure for the
Ford Escape that puts the prospective buyer in the driver's seat," said Mike
Pennell, executive vice president of marketing for MindArrow Systems.
"MindArrow eBrochures are a natural for today's leading automotive
manufacturers, and we expect this campaign will be as successful as the
multimedia eBrochures we have created for Toyota, Acura, Mercedes-Benz, Nissan
and General Motors."
    MindArrow eBrochures are highly compressed, self-contained files
containing high-quality video, audio, graphics and interactive hyperlinks that
can be distributed via email or downloaded from a Web page.  eBrochures are
more effective than typical rich media solutions because they do not require
any plug-ins, players or streaming, so companies can deliver high-quality
video messages even over a dial-up connection.  MindArrow's Web-based ASP
solution called Virtual Prospector(TM) provides a complete self-service
solution that allows sales organizations to send and track one-to-one rich
media messages to individual prospects in real-time, while also allowing
marketing organizations to develop and manage complete eBrochure campaigns.

    About MindArrow Systems
    MindArrow Systems Inc., based in Aliso Viejo, Calif., is a provider of
Web-based ASP solutions that allow companies to augment printed brochures and
direct mail with electronic multimedia messages.  Patent-pending technologies
enable sales and marketing organizations to deliver and track targeted
interactive messages incorporating high quality video, audio and graphics in
highly compressed, self-contained files called eBrochures.
    MindArrow's rapidly growing customer base includes over 100 leading
companies including Hewlett-Packard, Lucent Technologies, Oracle, Viacom, Bank
of New York, Johnson & Johnson, Publicis, Toyota, Marriott, Procter & Gamble
and the National Basketball Association (NBA).  MindArrow's solutions augment
traditional customer relationship management (CRM) systems by opening up a
more effective line of communication between a company and its customers
-- delivering the right message at the right time to the right audience.

    This press release may contain certain forward-looking statements with
respect to the company that are subject to risks and uncertainties that
include, but are not limited to, the uncertainty of the effectiveness of
eBrochures as a marketing medium and the uncertainty of the acceptance of
eBrochures in replacing printed brochures and direct mail, and general market
conditions.  Information on these and additional factors that could affect the
company and its financial results is included in the company's registration
statement on Form S-1 filed with the Securities and Exchange Commission.