AudioBase Improves iMotors Web Experience With Audio Navigation
5 December 2000
AudioBase Improves iMotors Web Experience With Audio Navigation
SAUSALITO, CA--Dec. 5, 2000--AudioBase announced today that its Java-based e-commerce audio solution is now live at iMotors, the first online direct seller of certified used cars. iMotors offers its visitors the option to be greeted and assisted by audio which adds a personal touch to the site. Research has shown that audio increases conversion rates, the confidence level of shoppers as well as consumer satisfaction."At iMotors, we're introducing a whole new way to buy a used car and we continue to seek ways to enrich the customer's experience," said Adam Simms, iMotors co-founder and CEO. "Adding audio allows us to provide a comfortable shopping environment for users while they look for purchasing a car online. AudioBase allows us to offer additional assistance with navigating our Web site."
Sound and voice from AudioBase add a human dimension and helpful guidance to the iMotors welcome page as well as to the site's quote section, weekly specials and order forms. Today's announcement is the culmination of an agreement reached with AudioBase and iMotors that began in September. At that time, AudioBase also announced deals with Macy's, The Gap and Hanover Direct to audio-enable their online presence.
Independent research conducted by Vividence on an iMotors test site in Fall 2000 has proven that audio makes the selection and purchase process more convenient.
Research highlights include:
| - | Respondents are 15 percent more likely to return to the audio version of the site versus the non-audio version. |
| - | 70 percent of respondents rated the audio-enhanced car search more convenient, helpful and enjoyable compared to the non-audio version. |
"By explaining iMotors products and services via audio, we help visitors understand the process and feel comfortable," said David Haynes, CEO and co-founder of AudioBase. "The sound of a human voice adds to the credibility of the Web site and builds trust by reassuring visitors that this is a secure and easy way to buy an automobile."
About AudioBase
AudioBase, Inc. is the leading provider of online audio streaming software products and professional services for e-businesses. Industry leaders, including Charles Schwab, macys.com, The Gap, The Company Store (a division of Hanover Direct), Pottery Barn, Sony Entertainment and Warner Music, that integrate the AudioBase Audio Conversion Platform(TM) into their online business are increasing profitability through the targeted use of audio to convert Web visitors into loyal customers. Audio aids in navigation, encourages interactivity, increases customer satisfaction and fosters confidence that helps consumers complete transactions. Dynamically optimized for the best quality sound, AudioBase's 100% Java, patent-pending technology recognizes the capabilities of each visitor's system, then streams the appropriate level of audio. The AudioBase Audio Conversion Platform is reliable, scalable and reaches over 95% of Internet users over any connection, whether an advanced high-speed network link or on a simple 28.8k modem. AudioBase has offices in Sausalito, California and New York City.
To learn more about AudioBase, please visit www.audiobase.com.
About iMotors
iMotors was launched in September 1999 as the Internet's first and only used car company, allowing customers to buy thoroughly tested, inspected and certified used vehicles entirely online. iMotors is a privately held company, backed by a renowned group of investors with successful track records at leading land-based retail and internet/e-commerce businesses. For additional information, visit www.imotors.com or call 888-IMOTORS (466-8677).