Ducati to Sell Accessories and Apparel On-Line

5 December 2000
Ducati to Sell Accessories and Apparel On-Line
    BOLOGNA, Italy, Dec. 5 Ducati Motor Holding S.p.A.
, a leading manufacturer of high
performance motorcycles, today announced that its Internet division,
Ducati.com S.p.A., has put a selection of Ducati accessories and apparel for
sale on-line. The items are available on the Ducati website at
http://www.ducati.com.
    "The online sale of a selection of our accessories and apparel is an
important step forward for Ducati's Internet activities," said Federico
Minoli, President of Ducati Motor Holding and CEO of Ducati.com.  "Ducati is
in a unique position to explore the potential of the Internet.  Thanks to the
success of the MH900e in January and the 996R in September, Ducati is among
the leaders in on-line sales in Europe."
    Ducati.com currently attracts 400,000 visitors per month.  Fifty percent
of visitors come from the United States, 14% from Italy and 36% from the rest
of Europe, Australia and Japan.
    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence.  Ducati has won nine of the last eleven World Superbike
Championship titles and more individual victories than the competition put
together.  The Company produces motorcycles in four market segments which vary
in their technical and design features and intended customers:  Superbike,
Supersport, Monster and SportTouring.  The Company's motorcycles are sold in
more than forty countries worldwide, with a primary focus in the Western
European and North American markets.  For more information about the Company,
please visit their web site at http://www.ducati.com.
    This press release contains statements that are forward-looking and are
subject to a number of risks and uncertainties that could cause actual results
to differ materially from those anticipated, as described in the Company's
1999 annual report, filed with the U.S.  Securities and Exchange Commission on
Form 20-F, dated July 3, 2000.