The Polk Company Chooses Sagent
5 December 2000
The Polk Company Chooses Sagent to Enhance Customer Service and Data Management for Auto Dealers
MOUNTAIN VIEW, Calif.--Dec. 4, 2000--Sagent , a leading provider of Real-time e-Business Intelligence solutions, today announced that Polk, a global company delivering information solutions and marketing data to the auto industry, is using Sagent's information applications to strengthen its analytic, consultative solutions.
As a result of this alliance, auto dealers will now be able to more easily and rapidly find car and truck buyers, capturing a larger share of future auto purchases. In addition, Sagent's technology will help dealers meet consumer buying, financing and maintenance needs; better understand local market trends; and increase dealership profitability.
"Sagent's expertise in real-time data quality, enhancement and analysis applications will help Polk develop new and replacement solutions for our end customers--the dealers," said Dave Zaccagnini, vice president, solutions & services, Polk North America. "Sagent's database independence will enable us to migrate from mainframe systems to open systems and solutions. Ultimately, this will promote cost efficiencies, increase the accuracy of our data, broaden our range of data applications, and provide a wider set of options to meet dealers' needs."
Polk recently implemented Sagent's data quality and enhancement applications at General Motors Isuzu, Commercial Truck, LLC, to standardize customer and prospect addresses and provide better customer and prospect database record matching. General Motors Isuzu is now able to combine the best mailing-address data with the most appropriate target contact information, increasing its direct mail response rates and improving customer service.
"By combining Polk's analytic solution with Sagent's data quality application, we have been able to identify database record numbers matches with high probability scores," said Howard Ildvad, operating manager of market research and database management, General Motors Isuzu, Commercial Truck, LLC. "Sagent offers improvements in quality and accuracy in matching components on Polk's current products. This approach gives us greater flexibility when matching records with contact names, and allows us to add other match criteria when needed."