SDRC Restructures to Focus on e-Business and Alliance Initiatives; Organizational Changes to Strengthen SDRC's Strategic Vision for e-Business and Alliance Initiatives
4 December 2000
SDRC Restructures to Focus on e-Business and Alliance Initiatives; Organizational Changes to Strengthen SDRC's Strategic Vision for e-Business and Alliance Initiatives
CINCINNATI--Dec. 4, 2000--SDRC , a global supplier of e-business collaboration solutions for the product lifecycle, today announced organizational changes focused on accelerating the company's e-business initiatives and strategic thrust into collaborative product commerce (CPC).The company is reengineering its existing business units, product development, and marketing organizations to strengthen its capabilities in the emerging collaborative solutions market, as well as extending its market reach through key business and technology alliances. Concurrently, the organizational changes provide a strengthened focus on the company's mechanical design automation (MDA) sector.
"As we refine our vision and strategy to be successful in the collaborative product development market, it is necessary to continually align resources and organizational structure to address the resulting requirements and opportunities," said Bill Weyand, chairman and CEO, SDRC. "During the past year, we have released several collaborative product commerce products, including open solutions like Accelis(TM), Metaphase(R) Express and I-DEAS(R) 8. This restructuring and aggressive realignment of the corporation reflects our commitment to realize our strategic vision and market leadership goals in CPC."
"Earlier this year, we aligned the company by product divisions to specifically focus on e-business integration and the development of new collaborative, web-based products," said Glenn Wienkoop, president and COO, SDRC. "We are now taking the next critical step forward in further aligning the company by aggregating resources and skill sets for success in each market. SDRC must be aggressive in an e-business world and move at full speed."
The following organizational structure will report to Wienkoop:
| -- | Ronald G. Schmitz will assume overall e-business responsibility to include SDRC's e-Collaborative Products Group as well as continuing in his role as Vice President and General Manager of the e-Business Integration Group (SDRC's Accelis(TM) product). |
| -- | James W. Rusk, as Vice President and General Manager, e-MDA Products Group, will lead a newly consolidated and integrated MDA group with responsibility to increase MDA focus, as well as to take all of the company's CAD/CAM/CAE products and technologies into a web-centric architecture. |
| -- | Cynthia S. White will continue in her current position as Vice President and General Manager, e-Product Knowledge Management (e-PKM) Business Group, with complete responsibility for SDRC's Metaphase(R) and SLATE(TM) solutions. |
| -- | William A. Carrelli moves to a new executive staff responsibility as Corporate Vice President for Market and Business Development, creating a new organization specifically chartered to seek out and build strategic alliances, develop new market opportunities, and identify and drive acquisitions to complement the company's e-business strategy. |
| -- | Max E. Utter will assume responsibility as Vice President, Corporate Marketing with continuing responsibility for e-PKM Marketing. Utter's expertise in e-business marketing will be particularly applicable to his new responsibilities including corporate strategic marketing, marketing communications, and sales support and training programs. |
SDRC is focused on becoming the recognized leader in providing collaborative, e-business solutions for product lifecycle management that span the enterprise and fully leverage the web. These changes represent a strong basis upon which SDRC plans to aggressively build for the future.
About SDRC
SDRC (Structural Dynamics Research Corporation) is a leading global provider of e-business collaboration solutions for the product lifecycle. The Company's products address the areas of e-Product Knowledge Management (e-PKM), e-Business Integration (e-BI), e-Collaborative Products (e-CP), and e-Mechanical Design Automation (e-MDA). Coupled with process engineering and consulting services, the Company's solutions facilitate innovation through collaboration, enabling industry leaders to optimize product development early in the design process, increase productivity, and significantly improve time-to-market. SDRC employs more than 2,500 people worldwide, with 77 offices in 18 countries throughout North America, Europe, and Asia/Pacific.
www.sdrc.com
Note to Editors: SDRC, I-DEAS, and Metaphase are registered trademarks, and Accelis and SLATE are trademarks of Structural Dynamics Research Corporation. All other trademarks or registered trademarks belong to their respective holders.