Ensera Announces Strategic Partnership With BASF; Agreement Will Leverage Ensera's Resources to Expand BASF eCommerce Initiatives
4 December 2000
Ensera Announces Strategic Partnership With BASF; Agreement Will Leverage Ensera's Resources to Expand BASF eCommerce Initiatives
REDWOOD SHORES, Calif.--Dec. 4, 2000--As part of its strategic plan to create an online community for commerce, Ensera, Inc., www.ensera.com, reported today that it has finalized a progressive partnership agreement with BASF's Automotive Refinish Group. Ensera, the Redwood Shores, California-based company is a leading provider of solutions that automate the marketplace process for the automotive collision repair industry."BASF is becoming a major participant in our online collision repair community," said Tony Aquila, Ensera's CEO and founder, noting that it further reinforces the value and power of Ensera's Internet-based system for suppliers to the industry. "The automotive refinishing group is extending its partnership with us to include an agreement to purchase Web development services from Ensera and to work with us to forge agreements with their new and existing repair facility and jobber customers nationally."
This agreement allows BASF's existing partners to leverage the power of the Internet via Ensera's advanced technology enabling better communication among participants in their distribution channel. Participants in BASF's ColorSource program can now utilize Web sites hosted by Ensera to communicate valuable product information and utilize email capability. BASF will receive preferred placement in the supplier sections of Ensera's online community, as well as other branding opportunities. Ensera's approach to the automotive repair claims process allows all the commercial participants and their consumers to transact, exchange, and share information easily via the Internet, thus reducing costs, repair cycle times and improving customer service.
"BASF operates with a philosophy of empowering our customers and partners with tools to enhance productivity and profits," said Al Winterman, BASF Group Vice President. "That strategy led BASF to make a significant commitment to partner with Ensera because we recognize its ability to quickly penetrate the online market with a suite of tools geared for all components of the collision repair industry."
As part of Ensera's rapid acceleration to create a true solution for the automotive collision repair marketplace, the firm has been building and solidifying its business operations since its founding in December 1999. This includes expanding partnerships, adding key personnel, developing new products and technology, securing financing and finalizing acquisitions.
ABOUT BASF, www.basf.com
BASF is a global company generating long-term growth and profitability from its activities in chemicals, health and nutrition, and oil and gas. The company's product range includes high-value chemicals, plastics, dyestuffs, dispersions, automobile and industrial coatings, crop protection products, pharmaceuticals, fine chemicals, and crude oil and natural gas. BASF's approach to integration, known in German as "Verbund," is one of the company's particular strengths and provides a unique competitive advantage. With sales in 1999 of EUR 29.5 billion (about $29.5 billion) and a workforce of 105,000 employees, BASF is one of the world's top chemical companies.
ABOUT ENSERA, INC. www.ensera.com
Based in Redwood Shores, Ensera, Inc. develops and markets scalable and reliable applications designed for the business enterprises in the automotive collision repair marketplace. Its comprehensive range of online applications gives benefit and value to each enterprise, including insurance carriers, repair facilities, and parts/materials suppliers. Ensera's applications enable each of these verticals and their consumers to easily interact, synchronize, transact, and access information efficiently using the Internet. These applications are intended to lower costs, and enhance the efficiency and precision of commerce in the claims and repair processes. Ensera provides advanced technology, excellent service and support, quality control, and a variety of tools that enhance productivity and improve customer service.