Subaru Launches New Owner's Site - My.Subaru.com
4 December 2000
Subaru Launches New Owner's Site - My.Subaru.com
- My.Subaru.com Provides a One-stop, Personalized Customer Experience for
Owners -
CHERRY HILL, N.J., Dec. 4 Subaru of America, Inc. (SOA), a
pioneer of crossover all-wheel drive vehicles designed for the active
lifestyle, today announced the launch of its new personalized Web sites for
owners -- My.Subaru.com. My.Subaru.com is unique in the auto industry,
allowing owners to create their own Web site which will provide information
specific to their individual vehicle -- automatically tracking select
maintenance, service and warranty work performed for the life of their
vehicle. In addition, the sites will provide information and offers specific
to the owner's model and interests.
Part of the new Owners@Subaru portal on Subaru.com, My.Subaru.com provides
a personalized resource for Subaru owners. The site features automated
updates of all dealer service work performed through warranty, Subaru Added
Security or Subaru maintenance plans, as well as a log for owners to track
maintenance performed and other services. My.Subaru.com is being introduced
to owners in several phases. Currently, Subaru is launching sites to owners
of 2000 and 2001 model year Subaru vehicles; owners of prior model year Subaru
vehicles will be introduced in the first quarter of 2001.
"Subaru owners are some of the most sophisticated users of the Internet,"
said Tim Colbeck, director, e-business, Subaru of America, Inc. "Our goal is
to provide web-based support through all phases of the Subaru customer
experience -- from shopping to purchase to ownership. My.Subaru.com
represents a tremendous opportunity for us to make it easy for our owners to
do business with Subaru and to add value to the ownership experience. The
feedback we have received from our test owners has been phenomenal."
My.Subaru.com is designed to be a one-stop, personalized resource for
Subaru owners highlighting information unique to each individual's vehicle.
With more than 2,000 owner sites currently registered, My.Subaru.com will
provide:
-- Automated updates of all dealer service work performed on their vehicle
through warranty, Subaru Added Security or Subaru maintenance plans,
and a log for owners to track other services and maintenance performed
-- Automated maintenance reminders that are timed based on the owner's
driving habits. In addition, the site will deliver any vehicle specific
service news including recall notices or service updates
-- An integrated link to Kelley Blue Book allowing owners to track the
trade valuation of their Subaru
-- Integrated links to the owner's preferred Subaru dealer's website where
owners can contact dealers via e-mail and send e-mail requests for
parts and request for service appointments
-- An indexed on-line owner's manual and a priority contact area where
owners are pre-identified and given priority service by the Subaru
customer service center
-- Community section allowing owners to opt-in for information and offers
via e-mail about Subaru events, products and partnerships applicable to
their specific vehicle or areas of interest
Subaru will continue to augment its public Internet site, Subaru.com, over
the next several months. Relaunched in July, Subaru.com now includes
streamlined navigation, a shopping portal, Shop@Subaru, a dealer price quote
system and more direct links to dealer Web sites. The site redesign has
resulted in a 400% increase in vehicle purchase requests being emailed to
Subaru dealers and a 36% increase in traffic sent from the dealer sites to
Subaru.com. The Shop@Subaru.com portal, which provides guests one-stop access
information on Subaru and competitive models, has become the second most
popular section on the site. Overall, Subaru.com has seen the average length
of stay for visitors increase by more than two minutes.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Subaru pioneered the concept of the passenger
car/sport-utility vehicle with the introduction of the Subaru Outback, the
"World's First Sport Utility Wagon." Subaru has been the best-selling import
wagon in America for the past 18 years, based on the Polk Company retail
registration statistics as of 12/31/99.
Headquartered near Philadelphia, the company markets and distributes
Subaru vehicles, parts and accessories through a network of 588 dealers across
the United States. All Legacy and Outback models sold in the U.S. are
produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near
Lafayette, Ind.
Over the past eight years, the company has seen its sales increase by
nearly 100 percent thanks to its popular line of car-based sport utility
vehicles, and is among the fastest growing brands in the automobile industry.
Contacts:
Rob Moran Robyn Slater
Subaru of America, Inc. Ruder-Finn, Inc.
856-488-3326 212-593-6436
rmoran@subaru.com slaterr@ruderfinn.com