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NADA's DriversSeat.com Announces Agreement to Provide Automotive Content to WorldNow's Television Web Sites

4 December 2000

NADA's DriversSeat.com Announces Agreement to Provide Automotive Content to WorldNow's Television Web Sites

    WASHINGTON, Dec. 4 DriversSeat.com, the National
Automobile Dealers Association's new automotive Internet portal, today
announced an agreement to provide automotive content for more than
100 television station Web sites developed and hosted by WorldNow.  WorldNow
is the leading provider of Internet technology and consulting services to the
local media marketplace.  WorldNow's growing network of affiliate station
sites currently reaches more than 1 million unique visitors each month.
    "The alliance with WorldNow will help DriversSeat.com drive customer
traffic to dealership Web sites and will further dealers' efforts to better
serve technology-savvy consumers," said Harold B. Wells, NADA chairman and a
new-car dealer from Whiteville, N.C.
    "Our partnership with NADA shows our continued commitment to improving the
Web sites of local television stations," stated Gary Gannaway, Chairman and
CEO of WorldNow.  "This agreement will further enhance the WorldNow offering
by providing television Web sites with robust automotive content, in addition
to our existing suite of content services and capabilities.  This partnership
will also generate new revenue opportunities at the local level."
    The television station Web sites will feature links to DriversSeat.com,
providing visitors access to the largest online inventory of new vehicles as
well as direct links to thousands of dealership Web sites.
    In addition to the largest online inventory of new vehicles,
DriversSeat.com features invoice prices, a large listing of used vehicles,
independent vehicle reviews, consumer advice and access to used-vehicle values
in the N.A.D.A Official Used Car Guide.  A consumer visiting DriversSeat.com
can search dealer inventories for a specific vehicle or for a particular
dealership near them.  DriversSeat.com's dealership locator includes listings
of more than 19,000 dealers.  The customer then works directly with the
dealership -- online, by phone or in person -- to get additional information
or to complete the transaction.
    WAVE 3 (http://www.wave3.com), an NBC Affiliate in Louisville, KY, is the
first station site within the WorldNow Network to implement the new content
offering -- featuring NADA-branded content within its Auto category.  The
remainder of station sites within the WorldNow Network will begin rolling out
the offering in the upcoming months.

    About WorldNow
    WorldNow is the leading provider of Internet technology and consulting
services to the local media marketplace.  Through its exclusive partnerships
with local television stations, WorldNow is building the largest independent
network of local news and information destinations in the world.  WorldNow
builds and supports an integrated, cost-effective software solution that
diminishes the technological barriers to entry, allowing broadcasters to
establish superior Internet businesses.  WorldNow's singular vision is to
enable local broadcasters to easily deliver targeted, branded information to
anyone, anywhere, anytime.  More information is available at
http://www.worldnow.com.

    The National Automobile Dealers Association represents more than
19,000 franchised new-car and -truck dealers holding nearly 40,000 separate
franchises, both domestic and import.
    B-roll including an interview with Frank McCarthy, President of NADA, is
available upon request.