CarsDirect.com Introduces Price Protection Guarantee; Gives Consumers Ability to Receive Lowest Price Possible on New Cars and Trucks
4 December 2000
CarsDirect.com Introduces Price Protection Guarantee; Gives Consumers Ability to Receive Lowest Price Possible on New Cars and Trucks
LOS ANGELES--Dec. 4, 2000--CarsDirect.com, a leading direct online automotive provider, today introduced a new ironclad Price Protection Guarantee, underscoring the company's confidence in its convenient and efficient online car-buying process.The Price Guarantee ensures that CarsDirect.com customers can obtain the lowest possible price when purchasing a new car or truck, and is now accessible on the CarsDirect.com site (www.carsdirect.com).
The CarsDirect.com Price Guarantee works as follows: if within three days after purchasing a new vehicle at the CarsDirect.com site, a customer finds a lower purchase price for the same vehicle identically equipped, CarsDirect.com will refund the difference between the price paid to CarsDirect.com and the lower price advertised or offered in writing by another dealer. Please go to www.carsdirect.com for additional terms and conditions.
The new Price Guarantee builds on the importance of CarsDirect.com's fixed, upfront pricing, which allows customers to immediately know how much a vehicle will cost. Through its ongoing efforts to streamline the car-buying process to create a satisfying, no-pressure experience, CarsDirect.com can provide customers with valuable benefits such as the Price Guarantee, competitive financing options and industry-recognized customer service. "This new feature illustrates the efficiency our company has been able to achieve in its operations and provides customers with yet another reason to turn to CarsDirect.com when buying a new car or truck," said Bob Brisco, CEO of CarsDirect.com.
To take advantage of the Price Guarantee, customers need to mail proof of the lower price to CarsDirect.com no later than three days after the initial purchase date. Upon verification of the lower price, CarsDirect.com will issue a refund or, at its discretion, repurchase the vehicle. The Price Guarantee is not available on leased vehicles.
About CarsDirect.com
CarsDirect.com (http://www.carsdirect.com) is a leading direct online provider of new automobiles and related products and services, such as loan and lease financing and extended warranties. CarsDirect.com allows consumers to research, price, configure, order, purchase and finance a vehicle online. The company's user-friendly, intuitive Web site offers consumers product information for nearly every make, model and style of new automobile available in the United States today, as well as the ability to simultaneously compare the specifications of competing vehicles. CarsDirect.com offers an online shopping experience that features competitive, up-front, no-haggle pricing on new vehicles. The company sources vehicles through a priority dealer network of more than 2,500 automotive dealer franchises nationwide.