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Toyota Reports Strong November Sales

4 December 2000

Toyota Reports Strong November Sales
    TORRANCE, Calif., Dec. 1 Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported strong November sales of 126,013 vehicles, up 4.6 percent
over last November's record-setting sales.
    "Industry sales are on final approach for a soft landing, tracking right
alongside the economy," said Jim Press, TMS executive vice president.
    Calendar-year-to-date sales totaled 1,485,213, an increase of 9.3 percent
over the same period last year.
    Both TMS sales divisions broke November sales marks set last year.  Toyota
Division recorded sales of 108,136 units, up 2.9 percent.  The Lexus Division
reported increased sales of 17,877 units, up 16.5 percent over the same period
last year.
    Toyota Division light truck sales rose 18.3 percent, to 46,947 units, for
a best-ever November.  Sales were led by the restyled Tacoma compact pickup,
with an impressive 12,537 units sold, an increase of 24.5 percent over last
November.  The Tundra full-size pickup enjoyed a best-ever November, with
7,290 units sold, an increase of 9.0 percent.  The redesigned RAV4 compact SUV
also saw a best-ever November, with 7,316 units sold, an increase of
109.6 percent.  The all-new, EPA-certified ULEV Sequoia full-size SUV enjoyed
a strong introductory month, with 5,025 units sold.
    The Lexus Division's record-setting November was due to the recent
introduction of two redesigned vehicles.  The completely redesigned LS 430
flagship posted sales of 2,546 units, a tremendous increase of 235.9 percent
over last November.  The GS 430 enjoyed a strong November with 548 units sold,
an increase of 51.8 percent.  The all-new IS 300 sport sedan saw hearty sales
of 1,950 units.  The popular RX 300 continues its steady sales pace with
7,297 units sold, an increase of 5.3 percent over last November.
    Sales of North American-built vehicles made up 62.0 percent of total
November sales.


                                TOYOTA/LEXUS SALES
                                  NOVEMBER, 2000

                          -- CURRENT MONTH --   -- CALENDAR YEAR TO DATE --
                                           DSR %                       DSR %
                        2000       1999    CHG      2000      1999      CHG
    TOTAL VEHICLE
     SALES           126,013    120,430    4.6  1,485,213   1,353,421   9.3
     Memo: Total
      Toyota Div.    108,136    105,083    2.9  1,300,344   1,184,396   9.4
     Memo: Total
      Lexus Div.      17,877     15,347   16.5    184,869     169,025   9.0

    TOYOTA DIV.
     IMPORT CAR       14,726     17,430  -15.5    217,465     136,028  59.3
    LEXUS IMPORT CAR   9,687      6,965   39.1     90,406      89,319   0.9
    TOYOTA DIV NA
     BUILT CARS       46,463     47,952   -3.1    588,636     591,442  -0.8
    TOTAL TOYOTA
     CARS             70,876     72,347   -2.0    896,507     816,789   9.4

    SPORT UTILITY
     VEHICLES         28,450     23,066   23.3    265,555     264,535   0.0
     Memo: Lexus
      Sport Utility    8,190      8,382   -2.3     94,463      79,706  18.1

    SMALL VANS         6,860      8,260  -16.9     96,335      90,701   5.8
    PICKUPS           19,827     16,757   18.3    226,816     181,396  24.6

    * NORTH AMERICAN
     BUILT VEHICLES
    COROLLA           17,327     17,206    0.7    215,790     230,594  -6.8
    CAMRY             21,997     22,636   -2.8    275,667     301,197  -8.8
    AVALON             7,139      8,110  -12.0     97,179      59,651  62.3
    SIENNA             6,860      8,260  -16.9     96,334      90,701   5.8
    PICKUP            19,827     16,757   18.3    226,807     181,176  24.7
    SEQUOIA            5,025          0   #N/A      5,025           0  #N/A
    TOTAL             78,175     72,969    7.1    916,802     863,319   5.8
    N.A. VEHICLES %
     OF TOTAL          62.0%      60.6%             61.7%       63.8%

    SELLING DAYS          25         25               282         281

    DSR = DAILY SELLING RATE