The Chrysler Brand Teams Up with the Women's Sports Foundation(R) and ABC To Sponsor the First of its Kind Women Sports Television Special
1 December 2000
The Chrysler Brand Teams Up with the Women's Sports Foundation(R) and ABC To Sponsor the First of its Kind Women Sports Television Special
AUBURN HILLS, Mich., Dec. 1 Next Saturday afternoon,
television viewers will have the chance to tune into an action-packed look at
today's women athletes and their achievements. The Chrysler brand teams up
with the Women's Sports Foundation, ABC, and Freewheelin' Film, Ltd. & Action
Sports Adventure Production for the first of its kind special television
program: "Game for Anything: The Strength of Women in Sports."
The network premiere of "Game for Anything: The Strength of Women in
Sports" is Saturday, December 9 at 4 p.m. EST on ABC. Hosted by Academy-Award
winning actress Holly Hunter, "Game for Anything" is an exciting hour-long ABC
television-network special about the passion female athletes have for their
sports and the strength and determination they possess. It looks at the
challenges female athletes have overcome during the past 20 years and the
expanding opportunities that lie ahead for women in sports.
"It is rewarding to sponsor a program that will offer inspiration to young
women by highlighting the accomplishments of women athletes today," said
Thomas Marinelli, Vice President, Chrysler/Jeep(R) Global Brand Center,
DaimlerChrysler Corporation. "Women are a dominant force in the sports arena
and whether it's an individual in a community competition or a national soccer
team, 'Game for Anything' highlights both their accomplishments and
heartbreaks."
This special answers such questions as: What drives a beauty queen into
the boxing ring? Can you become an athlete at age 35? What does it feel like
to run mile after mile until -- 100 miles later -- you've crossed the finish
line?
"It used to be that when you said 'women's sports' you thought of an
elegant figure skater, Olympic gymnasts, LPGA golfers or WTA tennis players,"
said Women's Sports Foundation President Nancy Lieberman-Cline. "Women's
sports wears so many more interesting hats now -- from weight lifters and pole
vaulters to extreme sports players and wrestlers. There are no limits on what
female athletes can do."
From young aspirants to late bloomers, from elite levels as well as
recreational athletes, "Game for Anything" captures women as they engage in
sports as diverse as the athletes themselves: rock climber Lynn Hill, Indy
race-car driver Sarah Fischer, Championship bull rider Lisa Stipp and boxing
champion Linda Carrillo. Personal interviews of featured athletes that allow
the audience insight into each woman's sense of their sport, their spirit,
their strength and their drive.
"The history of women's sports has been one of restrictions," said Women's
Sports Foundation Executive Director Donna Lopiano. "This television special
celebrates the achievements and advancements of female athletes who are
changing the old stereotypes of what female athletes can do and sends positive
messages that girls can and do play with boys. The Foundation's hope is that
every girl and her parent knows that there are no limits to a girl's dreams of
what sports she can play."
Founded in 1974 by Billie Jean King, the Women's Sports Foundation is a
charitable educational organization dedicated to increasing the participation
of girls and women in sports and fitness and creating an educated public that
supports gender equity in sports. The Foundation's Participation, Education,
Advocacy, Research and Leadership programs are made possible by individual and
corporate contributions. The Foundation is located in Nassau County,
New York. For more information, please call the Foundation at 800-227-3988 or
visit http://www.WomensSportsFoundation.org or AOL keyword: WFS.