Communicab Signs Pact with Greater Detroit Cab Company To Tote Stylish Roof Top Advertising Systems AD-A-CAB ADVERTISING DELIVERY SYSTEM The New Communicab Rooftop Advertising Delivery System For The Detroit Market. (PRNewsFoto)[TC] SYDNEY AUS 11/27/2000
1 December 2000
Communicab Signs Pact with Greater Detroit Cab Company To Tote Stylish Roof Top Advertising Systems AD-A-CAB ADVERTISING DELIVERY SYSTEM The New Communicab Rooftop Advertising Delivery System For The Detroit Market. (PRNewsFoto)[TC] SYDNEY AUS 11/27/2000LIVONIA, Mich., Dec. 1 Communicab, Detroit's new transit advertising company is proud to announce its 5-year contract with Greater Detroit Cab Company. With the third largest fleet of taxis in the city, Greater Detroit Cab Company will be the first taxi service in North America to don the futuristic looking ad carrier. The agreement allows Communicab to start its taxi advertising operations throughout the Renaissance City immediately. Over 120 of the unique units are expected to hit the streets by the end of February, and their presence will be instantly realized by millions of people attracted to Detroit for various events throughout the year. (Photo: http://www.newscom.com/cgi-bin/prnh/20001127/DEM001 ) Regarding the joint venture, Rodney White, Communicab President & Owner of parent company Merge Computer Graphics said, "Image is everything. We looked very closely at several large Detroit taxi companies before approaching Greater Detroit Cab. We have aesthetically pleasing products, and good- looking vehicles are as important to us as our customers' image is to them." The attractive style of the Communicab system, its standard safety features and high visibility, high-end color graphic signs and well maintained vehicles all contribute to increased awareness for advertisers. It is also expected to improve hail business for a large number of taxi drivers. Vic Giller, president of Greater Detroit Cab Company said, "We are very excited and optimistic about our new relationship with Communicab. This will certainly distinguish ourselves over the competition in the city, and increase our profitability." Besides the unique shape of the system, what makes Communicab different is that their plan provides a total solution for advertisers who have, until now, been left to fend for themselves on services necessary to utilize this medium successfully. The single unit "value-pricing" strategy will include: two large illuminated side panels and one rear facing "logo panel," interior or exterior bumper stickers, graphic design services, all printing, sign fabrication, all associated materials, labor and installation, taxi tracking information, and even a free graphic swap for long-term commitments. Contact: G. Todd Stoney Vic Giller 32487 Schoolcraft Rd. 138 Fisher Freeway Livonia, MI 48150 Detroit, MI 48201 734-261-6919 ext. 16 313-962-4116