Salomon Launches 2nd Year of the Oasis Project
31 November 2000
Salomon Launches 2nd Year of the Oasis Project With Volvo as Newest Partner
Carmaker to Showcase Two New Vehicles Targeted to Outdoor Sports Enthusiasts
Motrin to Feature Relief Station in Conjunction with Campaign Launch
PORTLAND, Ore., Nov. 30 Salomon North America proudly
announces their new partnership with Volvo Cars of North America in the
Salomon Oasis Project, the yearlong "experiential" marketing campaign aimed at
winter sports enthusiasts. In its second year, the Salomon Oasis Project will
visit 15 top resorts throughout North America, offering skiers and
snowboarders the unique opportunity to test-ride the latest in snowboards,
snowblades and skis from Salomon. Volvo, joining Motrin(R) as a headline Oasis
partner, will be on site at all locations with its S60 sedan and Cross Country
all-wheel drive hybrid wagon. Motrin, a partner since the campaign's
introduction in 1999, will showcase its Motrin Relief Station at each mountain
site, providing participants with "Safe Sports Tips" and the opportunity to
treat those muscle aches and pain.
"We're looking forward to the second year of success for the Salomon Oasis
Project," says Bryan Johnston, vice president of Marketing for Salomon North
America. "In partnering with Volvo and Motrin, we're able to create a complete
experience for consumers who are passionate about the outdoors. We're
connecting with those who want to lead the active outdoor lifestyle and
equipping them to live it fully."
This winter, the Salomon Oasis Project will visit 15 world-class resorts
beginning December 2-3 at Winter Park Resort, Winter Park, CO. Onsite, Oasis
features four domed pavilions, linked together to form a 100' footprint that
is situated at the base of the host mountain's busiest lift. In addition,
Salomon soon will introduce a spring and summer event component to complement
the Oasis winter schedule.
"By creating a value added experience for resort visitors, we're drawing
consumers to the mountain," continues Johnston. "Skiers and snowboarders love
that they cannot only see, but test, the latest ski and snowboard technology
in their own environment."
At each Oasis stop, Volvo will showcase its new S60 European sports sedan
and all-new Cross Country sports wagon with vehicles and a team of product
specialists. Oasis visitors will also receive coupons, redeemable at Volvo
dealerships nation-wide, for a pair of Snowclogs -- Salomon's ultra-successful
winter outdoor shoes.
"The Salomon Oasis Project is a natural fit for the Volvo brand and the
consumer we had in mind when designing the S60 and Cross Country," says Peter
Wexler, partnerships marketing manager for Volvo Cars of North America. "Both
Salomon and Volvo are considered premium brands that appeal to similar
consumers. It's a natural fit. Through Oasis, we're reaching out to those who
are pursuing an active, adventurous lifestyle, enjoy the outdoors and care
about the environment. At the same time, we're also targeting those who, until
now, may have only aspired to be that. This partnership allows us to bring our
products out to the modern consumer who is looking for a car that represents
that way of life."
Designed to help Oasis participants reach and maintain pain-free, peak
performance on the slopes, the Motrin Relief Stations will offer wellness tips
and free samples of Motrin IB. "We're here to reinforce the message that
Motrin enables consumers to do more of the things they love by not letting
pain slow them down," says Scott Snyder, Franchise Director. "Motrin's
positioning, 'For People Who Don't Fool Around with Pain,' is all about
getting to the pain before the pain gets to you. Oasis is an ideal platform to
reach the active and enthusiastic audience that fits so well with Motrin's
empowering brand character. Our goal is to join sports enthusiasts on the
slopes and demonstrate how Motrin products help people get the most out of
life."
2000-2001 SALOMON OASIS PROJECT SCHEDULE
Resort Location Dates
Winter Park Winter Park, CO Dec. 2-3, 2000
Copper Mountain Frisco, CO Dec. 17-18, 2000
Brighton Brighton, UT Jan. 3-4, 2001
Vail Vail, CO Jan. 13-15, 2001
Boyne Mountain Boyne, MI Jan. 20-21, 2001
Snowshoe Mountain Snowshoe, WV Jan. 27-28, 2001
Mountain Creek Vernon, NJ Feb. 3-4, 2001
Stratton Mountain South Londonderry, VT Feb. 10-11, 2001
Waterville Valley Waterville Valley, NH Feb. 17-18, 2001
Okemo Mountain Ludlow, VT Feb. 21-22, 2001
Copper Mountain Frisco, CO Mar. 3-4, 2001
Bear Mountain Big Bear, CA Mar. 10-11, 2001
Northstar-at-Tahoe Truckee, CA Mar. 17-18, 2001
Crystal Mountain Crystal, WA Mar. 24-25, 2001
Mt. Bachelor Bend, OR Mar. 31-Apr. 1, 2001