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The Message Is Clear: Auto Makers Value Benchmarking

30 November 2000

The Message Is Clear: Auto Makers Value Benchmarking

             Ford Motor Company Joins Global Benchmarking Council

    CHAPEL HILL, N.C., Nov. 30 The Global Benchmarking Council
(http://www.GlobalBenchmarking.com) welcomes Ford Motor Company as its newest
member, strengthening the organization's presence in the automobile industry.
From high-tech manufacturing, to pharmaceuticals, to telecommunications
services, companies are all fighting to maintain overall quality and build
long-term competitiveness.
    With the addition of Ford to a membership that already includes companies
as broad-based as General Motors, Boeing, Dell Computer, Cisco Systems,
Pfizer, Glaxo Wellcome, AT&T, Lucent Technologies and Verizon, the Global
Benchmarking Council (http://www.GlobalBenchmarking.com) has become the weapon
of choice in that battle.
    "World-class organizations see the benefits inherent in learning from the
experiences of others," said Chris Bogan, President & CEO of Best Practices,
LLC, the leader in benchmarking and best practice research.
    The Global Benchmarking Council (http://www.GlobalBenchmarking.com) will
hold its winter quarterly meeting - titled CRM 2001 - Jan. 31-Feb. 2, 2001 at
the Wyndham Miami Beach Resort in Miami Beach, Florida.  "The presentations at
CRM 2001 (http://www.GlobalBenchmarking.com/meetings) will reveal information
essential to surviving in our customer-centric economy,'" Bogan said.
    Drawn by discussions of Customer Relationship Management, Customer Loyalty
& Retention and Best Practice Benchmarking, GBC members and guests will gather
in Miami to trade insights and information through interactive presentations,
success sharing roundtables, and informal conversations.  Guests will share in
the collective experience of member organizations including General Motors,
QUALCOMM, Nortel Networks, Corning, NCR Corp., DuPont, Sprint, and Pfizer.