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Covisint Selects Niehaus Ryan Wong Public Relations

30 November 2000

Covisint Selects Niehaus Ryan Wong Public Relations

    SAN FRANCISCO, Nov. 30 Niehaus Ryan Wong, Inc. (NRW), a
leading Internet and technology public relations firm, announced today that
its services have been retained by Covisint, an e-business exchange for the
automotive industry. Effective immediately, NRW will develop Covisint's
comprehensive public relations program to communicate its message and
positioning in the competitive e-business space.
    "The depth of NRW's high-tech public relations experience, including its
Internet, business-to-business and automotive expertise made the agency a
natural choice for Covisint," said Dan Jankowski, Covisint spokesperson.
    Announced in late February, Covisint is an e-business exchange formed by
General Motors, Ford and DaimlerChrysler, and joined by Renault/Nissan, to
meet the needs of the automotive industry. Covisint will provide original
equipment manufacturers (OEMs) and suppliers the ability to drive costs from
their respective supply chains and bring efficiencies to their business
operations. Covisint's temporary headquarters are located in Southfield, Mich.
The organization expects to establish offices in Europe and Asia. More
information on Covisint is available via the Internet at http://www.covisint.com.
    "NRW has a long history of helping to shape the identity and public
perception of emerging technology companies," said William Ryan, co-founder
and chairman of NRW. "Being selected by Covisint validates our continuing
leadership in the field of high-tech public relations, and also speaks to our
deep understanding of e-business marketplaces and exchanges."

    About Niehaus Ryan Wong, Inc.
    NRW was the first public relations agency to identify the Internet as a
marketplace -- building early Internet brands such as Internet-In-A Box,
Virtual Vineyards, Women's Wire, Spry, Spyglass and THE WELL. Following its
early market entry, NRW launched and built many of today's technology industry
icons such as Yahoo! and Apple iMac.
    Touted by Fast Company as "one of the hottest, independent public
relations agencies," NRW continues to innovate the frontiers of
communications, marketing and brand development through its representation of
industry leaders such as Citidon (merger of Bidcom and Cephren), Concur
Technologies, eHitex, EyeVelocity, Ninth House Network, Nordstrom.com and
Question.com. NRW helps emerging companies articulate their vision, position
and voice in a crowded and competitive marketplace through its special
trademarked service, the Architecture of Identity(TM).
    The agency is organized around strategic markets that represent the
leading-edge of consumer and business technology innovation, including:
People & Technology, Financial Services, Interactive Marketing, eMarketplaces,
eBusiness Strategies and Global Networks. Being market-focused, NRW teams are
known for their comprehensive understanding of clients' business and their
deep relationships with key influencers. As a full-service public relations
and e-marketing firm, NRW provides an integrated suite of services, including:
Strategy Development, Business Intelligence, Media & Analyst Relations,
Conference Strategies and Interactive Services.
    For more information about NRW, visit the company website at
http://www.nrwpr.com.
    NOTE:  All company or product names are trademarks and/or registered
trademarks of their respective owners.